Global Marketing Manager, eCommerce and Light Industrial Applications

 

Job Title 

Global Marketing Manager, eCommerce and Light Industrial Applications

 

Location 

Poland (Warsaw or remote)

 

About Us

ARO is Fluid Intelligence and a leading worldwide manufacturer of fluid handling products, including diaphragm pumps and piston pistons, that are expertly engineered to deliver performance and serviceability, enabling our customers to achieve the best total cost of ownership.

At Ingersoll Rand we are passionate about inspiring progress around the world. Our people and our family of brands work together to increase industrial productivity and efficiency. We are a global business committed to a world of sustainable progress and enduring results. For more information, visit www.ingersollrand.com.

 

Job Summary

The ARO business is seeking a strategic, results‑driven Global Marketing Manager to lead global demand generation and accelerate growth across our product portfolio. Reporting to the Leader of Marketing & Demand Generation for ARO, this role influences how customers discover, evaluate, and purchase our products worldwide.

A core focus of this role is expanding our eCommerce ecosystem—including our owned webstore, distributor/partner eCommerce shops, and third‑party marketplaces—to ensure customers can easily transact through their preferred digital channels.

 

Responsibilities

Generation & Customer Insights

• Develop and execute global demand generation strategies for pneumatic system components, AODD pumps, and high‑runner products.
• Translate customer insights and market trends into targeted campaigns across paid, organic, and email channels.
• Build clear, compelling value propositions that simplify technical products and drive digital conversion.

Ecommerce Enablement

• Lead growth of ecommerce channels across owned, distributor/partner, and 3rd‑party marketplace platforms.
• Define digital product assortments, content requirements, and channel strategies to support online conversion.
• Collaborate with regional sales and channel partners on digital selection, pricing, and promotional tactics.
• Enable distributors to improve online findability, product content quality, and customer experience to drive revenue lift.

Product Line Growth

• Partner with product management to support new product launches and adoption initiatives.
• Develop marketing content, campaigns, and collateral to drive awareness and growth for priority product lines.

Market & Competitive Analysis

• Monitor digital commerce trends, competitor activities, and customer buying behavior.
• Apply insights to optimize channel mix, messaging, and campaign performance.

Lead Generation & Funnel Management

• Drive Marketing Qualified Leads (MQLs) and revenue pipeline for system components and AODD products.
• Track and report on funnel metrics, including MQL volume, funnel acceleration, and bookings impact.

Cross-Functional Collaboration

• Work closely with product, sales, channel partners, and digital teams to harmonize priorities and maximize impact.

Regular Activities

• Monitor and analyze market trends, customer insights, and competitor strategies.
• Review performance metrics and optimize campaigns for maximum impact.
• Collaborate with internal teams to refine product positioning and promotional tactics.

 

Basic Qualifications

• Bachelor’s Degree (Business or Marketing preferred).
• 5+ years of B2B marketing experience, ideally within industrial or related technical markets.
• Experience in eCommerce (owned store, distributor ecommerce enablement, and/or marketplaces).
• Familiarity with digital marketing tools and tactics (SEO, SEM, paid media).
• Strong English language communication, collaboration, and influence skills in a global matrixed environment.
• Salesforce CRM experience and solid Microsoft Office skills.

 

Travel & Work Arrangements/Requirements

• Flexible working, hybrid if in Warsaw
• 25% travel

 

Key Competencies

• Strong customer value articulation and messaging development.
• Insight‑to‑action mindset with a drive for measurable growth.
• Curious, analytical, and self‑directed in a fast‑paced environment.
• Skilled at bu