Content Programs & Activations Lead, Cash App Studios (Lifestyle)

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers.

Job Description

Job Description

Cash App Studios is looking for a senior team member to focus on the creative development of new content and activations. The role will work to develop digital content plans, strategic proposals, and  experiential activations that align with Cash App Studios’ editorial and business propositions. 

We are looking for a Content Programs & Activations, Lead that is focused on building thoughtful, innovative, and best in class content programming and brand activations for Cash App Studios in New York City. As part of the Lifestyle division, you will be charged with driving a brand halo effect for Cash App, while developing a thoughtful and strategic framework to identify how Cash App Studio evolves over time. 

You Will: 

• Develop a strategic framework for assessing and implementing content and programs that grow loyal audiences, Cash App brand awareness, and cultural equity
• Develop and manage the end-to-end program calendar across all Cash App Studios content streams, leveraging existing plans, cultural moments and audience data and analytics to maximize the value of programming
• Effectively project manage across diverse creative, editorial, and partnerships organizations on creation of new business concepts
• Leverage cross-functional opportunities to amplify plans from individual lines of business by programming to audiences across multiple platforms, where appropriate
• Define and track relevant KPIs and targets, aligned to relevant longer-term plans across the business
• Partner with the creative team to direct editorial standards and copy guidelines across all editorial touchpoints, ensuring a consistent voice, tone, and level of quality
• Identify gaps and opportunities in content programming and work across the organization to develop strategies that deliver shared goals
• Professionally represent content strategy, rationale and decisions to Cash App’s external partners and internal collaborators
• Develop Cash App Studios content policy and proactively implement a robust system of optimization, internal controls and risk management processes to ensure compliance with Cash App company policies
• Partner closely with brand & marketing and communications teams to build support plans for top business priorities/initiatives

Qualifications

• 7+ years in editorial, content development, event management, or role equivalent fields, within an emphasis on content strategy
• You have an exceptional ability to present to organizational leadership, senior external executives, and to build large-scale campaign plans, and industry facing communication
• You have a deep understanding of building and curating editorial content strategy, identifying talent for original content, curating and producing assets, and planning cross-platform distribution that drive unique engagement and performance metrics
• You keep up with cultural moments, trends, and pop culture across music, fashion, and sports to identify strategic opportunities and moments that amplify the brand value of programming
• You have a deep passion for working with the artist and creator community, as well as industry partners
• You genuinely enjoy creating original content programs that deliver on brand values and promise, build loyalty across audiences, and maximize reach and influence 
• You have demonstrated the ability to use data, research, and storytelling techniques to craft and deliver coherent narratives and steady drumbeat of compelling, high-quality content
• You have proven experience in working in a dynamic and ever changing business landscape with exceptional ability to build and maintain s