Director of Creative Services and Data Strategies

Posting number: 9753648

Department: University of South Carolina

Job classification: Director

Posting type: Open

Categories: Management

Summary

Director of Creative Services and Data StrategiesDepartment: DEV Annual GivingAdvertised Salary Range: Part/Full Time: Full TimeAbout UofSCFrom the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.Inclusive Excellence StatementAdvertised Job SummaryUnder limited supervision, reporting to the Executive Director of Annual Giving and Donor Experience (Executive Director), the Director of Creative Services and Data Strategies (Director) is responsible for managing creative services, data and market analysis, and digital strategy and optimization for the annual giving and donor experience programs (AGDE). The Director will collaborate with the Annual Giving Programs and Unit Strategy team and the Donor Experience program to ensure fundraising success by developing and implementing data-driven strategies, processes, and systems to streamline, optimize and enhance their respective marketing approaches. The Director will utilize Blackbaud CRM, Blackbaud Internet Solutions, Blackbaud DonorCentrics, and other analytics tools, such as Google Analytics and Meta Marketing Services, to ensure that strategies are data-driven, personalized, relevant, timely, and consistent with the goals set forth within the AGDE department. The Director will work closely with Advancement Services and University Marketing team to understand the data needs in the organization, utilize system functionalities and perform continuous user experience (UX) improvement.

Examples of duties

Knowledge/Skills/Abilities- Comprehensive knowledge of principles and methods of planning and conducting a comprehensive integrated and omnichannel marketing fundraising program.- Strong knowledge of predictive analytics and metrics to include effective mass solicitation and communication strategies.- Ability to manage complex projects while also managing relationships with colleagues and supervising staff.- Understands best industry practices as it relates to UX, design and content optimization, and analytics tools for fundraising success.- Utilize quantitative and qualitative information to improve decision-making and outcomes and document results.- Ability to establish and maintain good working relationships with staff, faculty, alumni, donors, students, volunteers, businesses, external vendors, and the general public.- Work with a high degree of flexibility in a highly collaborative, fast-paced, goal-oriented environment.- Apply creative and entrepreneurial thinking while applying sound judgment and conducting oneself with integrity.- Outstanding oral, written, and interpersonal communications skills.- Ability to adhere to industry guidelines, methodologies and code of ethics statements as defined by the Association for Professional Researchers in Advancement (APRA), the Association of Fundraising Professionals (AFP), the Council for Advancement and Support of Education (CASE), and other professional organizations and associations.

Qualifications

Preferred Qualifications- Bachelor's degree and 5+ years of experience in Creative Services, Advancement Services, Prospect Analysis, Market Analysis, Alumni Development, Annual Giving, or Higher Education Fundraising Operations.- The ability to translate creative, operational, and technical needs into complete and deliverable solutions to ensure preferred fundraising and marketing outcomes.- Previous experience with Blackbaud CRM or other higher education and/or nonprofit donor system.- Experience in audience segmentation, prospect strategies, and UX and optimization.- Experience with project management tools, like JIRA.

Supplemental information

Job Close Date09/14/2026Special Instructions to ApplicantPositions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process ma