Director, Marketing Operations- US Market-Remote

Job Summary

Foundever is seeking a Director of B2B Marketing Operations to lead and optimize U.S. market marketing technologies, data, and operations. This role focuses on implementing scalable marketing processes, driving campaign effectiveness, and enhancing collaboration across teams. If you’re a visionary leader with expertise in B2B marketing operations and a passion for delivering impactful results, we want to hear from you. This role is responsible for leading the Growth Marketing Center of Excellence (COE) in the U.S. market, providing enterprise-wide marketing operations best practices.

Responsibilities

• Marketing Automation Ownership: Oversee U.S. market HubSpot Marketing Automation, including integration with Salesforce, Salesloft, and other MarTech platforms.
• MarTech Stack Management: Evaluate and enhance the marketing technology stack to support business goals, including the integration of tools such as customer engagement and sales enablement platforms.
• Salesforce Integration Expertise: Manage and optimize the integration of Salesforce with marketing platforms, ensuring seamless data flow and alignment between marketing and sales teams.
• Website UX/UI Ownership: Lead the technical aspects of website management with a focus on driving content activation and integrating diverse content types using UI/UX best practices. Collaborate with the creative team, which is responsible for design, content, and copy, while ensuring technical execution aligns with engagement goals. Oversee the transition of the website to a potential new platform while maintaining high performance and usability.
• Content Strategy Integration: Ensure seamless integration of content strategies with technical execution for cohesive marketing campaigns in collaboration with the creative team.
• Marketing Analytics: Develop and deliver actionable insights through advanced analytics, measuring campaign success and optimizing performance.

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• Advanced Attribution Models and ROI Tracking: Implement and manage advanced attribution models to evaluate campaign effectiveness and track ROI, driving data-driven decisions.
• Change Management and Systems Integration: Lead efforts in integrating and optimizing organizational systems architecture, including Salesforce redesign and marketing platform alignment. This role will also act as an SME enterprise-wide, sharing and implementing best practices developed in the U.S. market.
• Data Privacy and Compliance: Interface with the Data Protection Officer (DPO) for the U.S. Market to ensure data security and regulatory compliance.
• Innovation and Optimization: Identify emerging technologies and best practices to improve operational efficiency and marketing outcomes.
• Team Development and Leadership: Hire, train, and develop a high-performing marketing operations team. Foster a culture of continuous improvement and collaboration.

Requirements

• Education and Experience: Bachelor’s degree in Marketing, Business, or a related field; 8+ years of experience in B2B marketing operations, with a strong focus on MarTech and analytics.
• Technical Proficiency: Expertise in platforms such as HubSpot, Salesforce, and multiple web CMS platforms such as WordPress, Webflow, and Contentful; proven ability to manage and optimize complex integrations.
• Advanced Attribution Models: Experien