DIGITAL MARKETING MANAGER

 

Position Title: DIGITAL EXPERIENCE MANAGER 

Pay Grade: 14 

Reports To: Regional Marketing Director

Salary: $75,000-$85,000/yr.

 

As the leader in business and industry dining, Eurest is the company to join if you want a rewarding career packed with limitless opportunities. We feed the employees of the nation's largest and most-prestigious companies -- in every state and across all industries. As a member of Eurest's leadership and professional support team, you will help our 16,000 chefs, and in-unit associates excel as they deliver world-class meals in corporate cafes and executive dining rooms with on-site catering through vending innovations and more.

 

Our company is innovative, high performing and fast growing. Our teammates are enthusiastic, committed to quality and thrive on consistently delivering unparalleled results. And did we mention we work with exciting companies and at interesting locations? Come grow your career with Eurest.

Job Summary

 

The Digital Marketing Manager is a dynamic and creative role, responsible for elevating our brand’s digital presence across social media and digital touchpoints. This position plays a key role in driving engagement and participation within our operations by curating compelling content, ensuring brand consistency, and fostering meaningful guest interactions on social media. Additionally, the role partners with operators to optimize the customer journey through the mobile app, aiming to boost user adoption and increase sales. The Digital Marketing Manager will collaborate closely with marketing, culinary, and operations teams to develop and implement strategies that enhance the guest experience, drive marketplace participation, and provide comprehensive support to field teams.

 

The ideal candidate will be based in one of the following key areas: New York, NY Charlotte, NC, Dallas, TX, Phoenix, AZ or Jacksonville, FL. This role requires onsite presence three days per week, with a travel commitment of 25-35%.

Objectives:
 

• Develop, implement and oversee long-term digital marketing campaigns and short-term advertising tactics through digital platforms.
• Enhance brand awareness, drive traffic to dining website and enhance marketplace participation.
• Establish and execute a digital marketing strategy to distribute content.
• Work with a team of marketers and other stakeholders to maintain client dining program's digital presence.
• Maintain consistent brand messaging across all platforms.
• Lead client social media strategy, overseeing 25+ accounts with direct management and support.

Responsibilities:

• Direct oversight and management of 15-25 Instagram accounts, ensuring all content aligns with brand standards and voice.
• Develop, implement and oversee long-term digital marketing campaigns and short-term advertising tactics through digital platforms.
• Support cafés with content creation, including providing guidance on photography, copy, and storytelling to enhance guest engagement.
• Establish and execute a digital marketing strategy to distribute content.
• Monitor and ensure compliance with brand guidelines across all social media content.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Provide training and resources to café operators on brand compliance and effective digital marketing practices.
• Work with a team of marketers and other stakeholders to maintain Compass One’s digital presence.
• Maintain consistent brand messaging across all platforms.
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies.
• Develop and monitor campaign budgets.
• Collect and analyze mobile app data to identify trends, friction points and recommend innovative service focused strategies to facilitate optimal app experience, increasing guest satisfaction and boosting sales.
• Work closely with marketing, design, culinary and operations teams to ensure alignment across all digital and social touchpoints.
• Act as a liaison between operators and leadership teams to streamline digital initiatives and campaigns.
• Create and conduct trainings on additional tech-focused equipment in the business.
• Support with openings, refreshes and special projects as needed.

Qualifications:

• BS/MS degree in marketing or a related field
• Proven working experience in social media management and/or digital marketing