Director of Demand Generation

At Adonis we’re focused on adding intelligence and automation to the Revenue Cycle Management process. Revenue cycle management is the full process from when a patient makes an appointment through to when all parties are paid. This whole process is typically extremely manual, resulting in practices only collecting 83% of what they’re owed. Through our software, we unify the end-to-end RCM processes into a single, powerful view to enable practices the ability to identify opportunities for financial and operational improvement. 

Job Description

We are seeking an experienced and innovative Director of Demand Generation to join our dynamic team at Adonis. In this role, you will create, execute, measure, and refine all aspects of integrated marketing campaigns designed to generate demand and build a robust pipeline. You will lead campaigns across various channels including digital, events, trade shows, video, email, advertising, webinars, partnerships, and social media, collaborating closely with sales, product, and customer success teams.

Key Responsibilities

• Campaign Development & Execution: Design and implement engaging, high-conversion 360-degree marketing campaigns spanning advertising, events, trade shows, social media, engagement tools, digital platforms, content, webinars, personalized outreach, and targeted email campaigns.
• Sales Enablement: Support sales teams by packaging core campaign elements for activation, including scripts, talking points, targeted sales assets (one-pagers, trade show handouts), sales pitch decks, and video assets in collaboration with Marketing and Sales.
• Internal Campaign Champion: Act as a motivational leader, engaging daily/weekly with sales teams to excite and engage them behind campaigns. Collect feedback on what’s working and refine campaigns accordingly.
• Insights & Strategy: Contribute to competitive positioning, messaging, targeting, and creative strategy. Drive best-in-class marketing through quantified segmentation, targeting, and a test-and-learn approach.
• Account-Based Marketing (ABM): Design and execute ABM campaigns to target specific high-value accounts, driving personalized engagement and conversion.

Operations & Measurement: Contribute and orchestrate to the infrastructure, tooling, and logic that dictates our capability to understand funnel and ROI performance throughout the customer journey.

Qualifications

• Experience: 5-7 years of experience leading a Campaign Demand Generation marketing function focused on creation, capture, and account based methodologies.
• Creative Skills: Demonstrated ability as a creative thinker, writer, and packager of campaign content and engagement tools. Experience with innovative creative that drives conversion.
• Design Aptitude: Strong aptitude for design and interactive (digital, visual, text) display of information for engagement.
• Communication Skills: Excellent written, verbal, and presentation skills. Ability to manage and write content spanning thought leadership, sales collateral, and personalized emails.
• SEO/SEM Expertise: Expertise in SEO/SEM tactics and the ability to craft campaigns that generate tangible results.
• Campaigns & Digital Engagement: Proven experience developing creative campaigns and digital engagement assets that break through and convert.

Technical Skills: Proficiency in executing, administrating, and analyzing Hubspot, and other analytics tools.

Perks at Adonis 

• Competitive Equity Packages 
• Employer paid medical insurance 
• Employer paid dental insurance 
• Employer paid vision insurance 
• Employer funded HSA 
• Parental Leave 
• Commuter Benefits 
• Office Lunches Everyday 
• Office Snacks 
• Generous PTO
• Located in 3 World Trade Center with easy access to all trains and the path, and amazing views of the city 

At Adonis, we’re super excited to have moved into a new office space. We are an in office company where most of our team members spend the majority of their time in office, to enjoy the exciting perks that we have.

Adonis is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legal