Senior Director of Marketing - CST
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
The Senior Director of Marketing, Cranial and Spinal Technologies (CST) will be responsible for developing and executing comprehensive marketing strategies that elevate our brand, drive customer engagement, and support overall business objectives. This role requires a strategic thinker with demonstrated product management and development. This position will be responsible for launching several projects into full procedures over the next several years. The Senior Director will need a proven track record in surgeon relationship management, team leadership, strategic market development and liaising between end-users and research and development teams to ensure products with the right characteristics make it to market on time and are designed for rapid adoption and efficacy. The ideal candidate will possess a passion for patients, strong analytical skills, creativity, and the ability to lead cross-functional teams.Extensive travel required
Directs the development of company market requirements for specific product(s) or product line(s).
Leads and coordinates product planning, product launches, product management, market development and market research activities.
Interacts directly with product managers to identify new marketing opportunities.
Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to marketplace.
Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
Responsibilities may also include coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
People Management:
One or more employees who are focused on tactical, operational and some strategic activities within a specified area.
Levels within the management career stream typically have six or more direct reports.
The majority of time is spent overseeing their area of responsibility, managing performance, developing talent, engagement and inclusion, communicating business and operational developments, planning, prioritizing and / or directing the responsibilities of direct reports.
Goal achievement is typically accomplished through performance of direct and / or indirect reports.
Accountability for mentoring, developing and coaching staff on meeting/exceeding performance expectations and defined objectives, providing leadership to staff ensuring the prioritization of strategic and department level initiatives to include defining performance goals and targets, conducting performance reviews, and staff 1:1s to guide performance management and employee development efforts and manage toward departmental goals.
Required Knowledge and Experience:
Bachelors degree and 15 years of relevant experience (13+ with a graduate degree)
10+ years of managerial experience (people and/or programs/products)
10+ years of marketing experience
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