Field Marketing Coordinator - Americas

Location:

Houston, Texas, United States

Job ID:

R0049709

Date Posted:

2024-05-02

Company Name:

HITACHI ENERGY USA INC

Profession (Job Category):

Sales, Marketing & Product Management

Job Schedule: 

Full time

Remote:

No

Job Description:

General Information:

Hitachi Energy is seeking for a Field Marketing Coordinator - Americas for its Houston Briarpark location.

Your responsibilities:

• Drive campaign excellence with campaign management expertise – budget and timeline management, stakeholder communication and coordination, campaign documentation, etc.

• Partner across the multi-faceted stakeholder groups to translate business goals and challenges from Product and regional sales teams into end-to-end digital marketing campaigns aligned to deliver account engagement, awareness and pipeline.

• Develop and execute end-to-end integrated marketing campaigns that include the following tactics: SEM, account-based display advertising, paid and organic social media, webinars and virtual events, website optimization, nurture programs and email marketing, content syndication, etc.

• Alongside the field marketing team, co-design and manage end-to-end integrated digital marketing campaigns, including campaign strategy, ideation, creation, deployment, testing, optimization, analysis, and reporting.

• Monthly, Quarterly, Annual reporting and data analysis for campaigns and insights

• Managing integrated campaign calendar for multiple geographies. • Driving campaign testing & optimization efforts, regularly sharing performance results, best practices and key learnings with stakeholders.

• Ensuring end-to-end campaign strategy – integration of outbound and inbound tactics

• Advising on the right mix of marketing channels, drive omni-channel marketing campaigns.

​Living core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues, and the business.

Your background:

• Bachelor’s degree or 10 years equivalent experience in Marketing, Communications, business or similar area of study
• Candidate must already have work authorization that would permit them to work for Hitachi Energy in the United States.
• Bachelors Degree: Required 5-10 years of demonstrated marketing experience in technology-based organizations
• Preferred experience in the Energy industry
• Proven track record in developing and executing performance-based, multi-channel marketing campaigns, integrating digital touchpoints, events and PR.
• Experience and passion to uncover business problems maintaining conversations with Sales and solution experts, and developing campaign briefs to identify marketing goals to address specific business challenges.
• Demonstrated ability to read, understand and optimize performance metrics of the different marketing channels and marketing campaign KPIs/ROI leveraging different platforms (email CTR and CTO, ads CTR, CPM, CPC, cost per lead, form completion rate, account engagement, bounce rate, SEO rankings, conversion rates, MQLs, SQLs)

Equal Opportunity Employer (EOE)-Females/Minorities/Protected Veterans/Individuals with Disabilities

Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by calling a Hitachi Energy HR Representative at 1-888-504-2007 or by sending an email to: us-pg-askhr@abb.com. Resumes and applications will not be accepted in this manner.