Senior Market Manager

Overview

About Public Label

Public Label is a North American creative agency that hacks culture to drive ideas, amplify growth, and foster strong connections between brands and people. We create fully integrated campaigns spanning brand strategy, experiential marketing, retail engagement, digital content, social media, and more.At Public Label, we pride ourselves on fostering a vibrant, collaborative, and inclusive culture where team members can do their best work and push creative boundaries.

 

About the Role

Public Label is seeking a Senior Market Manager to lead field execution across some of the highest-volume and most complex markets within the Moët Hennessy national field program. This role oversees event activation, staffing, logistics coordination, allocation pacing, and market-level operational excellence. Senior Market Managers manage multiple sub-markets, high-density program activity, and elevated strategic demands.

This position requires strong operational acumen, advanced communication skills, and the ability to anticipate market needs, resolve issues proactively, and influence stakeholders across a large footprint.

Responsibilities

Primary Responsibilities

Field Execution & Market Leadership

• Lead premium field execution across high-volume, multi-market territories
• Manage complex scheduling, staffing, and logistics needs across multiple sub-markets.
• Ensure consistent adherence to brand standards, legal requirements, and sampling protocols.
• Troubleshoot in-market issues and provide proactive solutions.
• Ensure compliance requirements (permits, certifications, training) are met for all events.

 

Client & Cross-Functional Communication

• Serve as the primary day-to-day contact for Moët Hennessy market stakeholders.
• Lead all client communications and calls
• Provide client with weekly reporting and insights
• Main a strong understanding of market performance across all program KPIs
• Partner closely with the Field Execution Manager, logistics, EMI, and account teams.
• Provide timely communication of risks, escalations, and market updates.
• Support elevated internal and external presentations and business reviews.

 

Logistics Coordination & Vendor Oversight

• Partner closely with local logistics team members and/or vendors to ensure timely delivery, routing, and retrieval of assets, POS materials, product, and equipment for all scheduled activations.
• Communicate logistics needs proactively to the Field Execution Manager and centralized logistics team to prevent disruptions.
• Ensure all logistical partners understand activation requirements, timelines, and compliance standards for premium Moët Hennessy programs.

 

Staffing & Brand Ambassador Oversight

• Partner with recruitment to identify, hire, and train local brand ambassadors to ensure strong field execution in assigned markets.
• Coordinate staffing needs and scheduling to ensure adequate coverage for all activations.
• Ensure brand ambassadors understand activation requirements, sampling protocols, compliance expectations, and reporting standards.
• Monitor brand ambassador performance in-market and escalate any quality, compliance, or behavioral concerns to the Field Execution Manager and recruitment team.
• Ensure timely submission of recaps, photos, and required documentation from brand ambassadors.
• Support staffing-related administrative tasks, including reconciliation of staffing hours, event claims, and reimbursement submissions.

Incremental & Ad Hoc Event Support

• Support all incremental and ad hoc activation requests within assigned markets, including staffing, logistics coordination, and event readiness.
• Communicate timing, feasibility, and any required adjustments to the Field Execution Manager.
• Ensure incremental activations meet brand standards and are reported accurately.

Market Planning & Allocation Management

• Manage quarterly and annual allocation pacing for high-volume territories.
• Analyze market data to forecast needs, identify trends, and optimize performance.
• Ensure accurate activation tracking, forecasting, and reporting.

 

Strategic Support & Program Development

• Provide field operations insights that shape national program strategy and channel segmentation.
• Support special programming, high-profile initiatives, and premium event execution by outlining operational requirements and workflows.
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