Director, Omnichannel Marketing

The Role

As the Director, Omnichannel Strategy, you will play a pivotal role in shaping Moderna’s approach to customer engagement by developing and executing a comprehensive omnichannel strategy. This role will lead the integration of digital, retail, and field channels, creating seamless, data-driven experiences that enhance the customer journey for healthcare professionals and key opinion leaders. In this position, you will optimize touchpoints across all channels, ensuring consistent messaging and alignment with our broader commercial and medical marketing goals. Through close collaboration with cross-functional teams, you will champion best-in-class marketing technologies, elevating Moderna’s ability to engage with healthcare stakeholders in a dynamic, regulated environment. Your leadership will drive customer loyalty and enhance Moderna’s market performance, positioning the company as a trusted partner to healthcare professionals worldwide.

Here’s What You’ll Do

• Lead the design, development, and execution of omnichannel marketing strategies to enhance customer engagement and drive awareness, access, and uptake of vaccines.

• Align channel strategy with broader marketing goals by identifying an optimal mix of digital, in-person, and traditional channels to effectively reach target audiences, including healthcare providers, patients, health systems, and retail pharmacies.

• Partner closely with cross-functional teams such as Sales, Medical, Digital, Integrated Media and Analytics to integrate omnichannel approaches into marketing plans, ensuring a seamless and consistent experience across customer touchpoints.

• Oversee customer segmentation strategies, using data insights to tailor messaging and engagement methods based on specific audience needs (e.g., regional health systems, IDNs, retail channels, public health agencies).

• Implement personalization at scale by leveraging advanced tools and technologies to deliver targeted, relevant content that resonates with specific demographics and customer preferences.

• Drive data-informed decision-making, utilizing analytics to measure channel effectiveness, optimize content delivery, and refine strategies based on performance insights, customer behaviors, and engagement metrics.

• Collaborate with the analytics team to develop dashboards and reporting frameworks that monitor key KPIs, including engagement rates, campaign ROI, and customer journey insights.

• Champion the adoption of digital platforms and emerging technologies to maximize omnichannel effectiveness, including CRM, marketing automation, content management systems, and AI-driven tools.

• Work alongside IT and digital teams to ensure integration and smooth functioning of technology systems supporting marketing activities, such as real-time data tracking, automated customer insights, and digital campaign execution.

• Serve as a central collaboration point across US Commercial teams, aligning omnichannel efforts with broader marketing, medical, and sales initiatives.

• Engage with Global Marketing counterparts to maintain brand consistency and share best practices, especially in adapting global strategies to suit the US market.

• Build relationships with external partners, including digital agencies, retail pharmacy chains, healthcare organizations, and public health agencies, to expand the reach and impact of Moderna’s omnichannel marketing.

• Strengthen partnerships with regional and local health systems to support local and regional vaccination initiatives through the omnichannel approach.

• Ensure all omnichannel activities comply with regulatory standards and company policies, collaborating with Legal and Compliance teams to navigate the complexities of vaccine marketing across various channels.

• Develop guidelines and best practices that prioritize patient safety and data privacy, ensuring alignment with regulatory standards.

Here’s What You’ll Need (Minimum Qualifications)

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is required.

• Master’s Degree (MBA or MPH) in Marketing, Business, Public Health, or a related field is highly preferred, especially for candidates transitioning into the biopharma or vaccine space from other industries.

• 8-10+ years of marketing experience within the pharmaceutical, biotech, or healthcare industries, with a minimum of 3-5 years sp