Account Director - Smuckers
Publicis GroupeAbout the role
Company Description
Bartle Bogle Hegarty (BBH) is a world-famous creative agency that makes jaw-dropping, thumb-stopping, eye-opening work for brands across the globe. Founded in London in 1982, we now have offices in New York, Los Angeles, Stockholm, Mumbai, Singapore, and Shanghai. Our first ad for Levi’s showed a black sheep traveling in the opposite direction to a flock of white ones. That’s where we got our logo and our guiding philosophy: when the world zigs, zag. Why? Because it’s easy to zig, to go with the grain. It feels safe. It feels like the sensible thing to do. But the greater risk is failing to stand out. We believe in the power of difference to make a difference.
Our goal is a simple one: make the best work in the world. That’s where you come in. We need rebels, dreamers, thinkers, mathematicians, makers, artists, visionaries, doers, observers, the different and the unreasonable. We need Black Sheep. People who want to make the hearts flutter and minds do flips, who can change businesses and culture. People who want to make a difference, come here for something different.
https://www.bartleboglehegarty.com
Our Talent Philosophy:
In hiring, BBH looks for two characteristics: being good, and being nice. Being only one of these is not in our DNA.
Job Description
We are currently seeking a full-time Account Director to join our team.
The ideal account person is a leader, someone with the tenacity, resourcefulness, business sense, pro-active curiosity, and cool headedness to behave like the CEO of their account, brand or project. The account person is the only person in the agency who touches every aspect of a project in some way: from the relationship with the client, to the relationship with the team, from strategy to finance to creative to production. It is ultimately the role of an account person at any level to ensure that a project meets the client and agency’s ambitions to generate great, effective creative work, on time and on budget, and to motivate the team along the way.
Responsibilities:
- The Account Director will work closely with the POD Lead to set the vision for the J.M. Smucker Food and Beverage brands. They will be key in:
- Driving the collaboration and connection of the PSOne (Power of One) interdependent team to deliver against focused objectives.
- Ensuring all work is data-driven at every critical point, the creative work is on strategy and bold, that the work is truly integrated for sustainable and measurable campaigns.
- Identifying the right points and cadence for analysis and optimizations.
- Ensuring the consumer is at the center of every conversation – strategy, creative, media.
- Working with the team and Project Managers to ensure we are delivering against timelines and budgets and holding teams and clients accountable.
- The account director is the agency’s quarterback of a team comprised of Account, Strategy, Creative, Data and Analytics, PR/Influencer, Digital, Social, Production, Media, and Commerce -- able to create the conditions for the work to thrive. They have high emotional intelligence and can nurture junior team members as well as client relationships. The account director is expected to be:
- A passionate and personable leader who can develop and maintain strong relationships internally and with clients who believe in “people first, business second.”
- Create a positive and passionate culture rooted in trust, transparency, and collaboration.
- Be the Smucker client’s indispensable partner in their own marketing transformation.
- Be recognized as an effective brand steward and strategist.
- Connect the dots between opportunity, action, and results.
- Seek opportunities to advance the client relationship and build agency business.
- Work with POD Lead and leadership team to unleash the integrated team capabilities.
- Set direction and vision for the brand while having an instinct for big ideas and opportunities.
- Steer actionable briefs and influence the outcome of the work. Be the champion of the bold creative and great work.
- Be committed to the highest standards for all agency work. Effectively sell great work and drive the team to execute with excellence.
- Fluency across all skill sets to drive an integrated team’s efforts toward focused goals.
- Demonstrate a robust understanding of the roles and metrics of other communication channels and have the ability to lead integrated efforts.
- Maintain knowledge of all deadlines, processes, integration points
- Own budgeting and manage financials across brands.
- Strong communicator – to manage up and across all the disciplines within the team. Ability to tactfully tailor the message depending on the au
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