Creator Manager, (TV, Film, & Public Figures)

About the team:

Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.



About the Role

The Creator Manager will be part of the Scaled Creator Management team responsible for managing and growing TV, Film, and Public figures at scale for North America (NA) on TikTok, developing and championing best practices in scaled management to support adaptation across all regions. This role will report into the NA Lead of Creator Management and foucs on developing a global, scalable approach to strategic partnerships with our top creators around the world, working closely with the regional teams.



Responsibilities:

- Review, select and onboard eligible creators based on centrally aligned eligibility criteria, alignment to business priorities while also considering exception criteria, content priorities, reactive opportunities, and portfolio capacity

- Host creators in person and/or online to share best practices, vertical content strategies, and product updates as well as answer questions and foster connections

- Use dashboards and automated weekly reports to understand portfolio performance and build data-informed content strategies to educate creators on relevant new product features and tools using resources from the Creator Development Team.

- Collect feedback and needs from the creator pool to share with XFN teams including Product, Creator Research, Content Strategy & Policy, Publishers Pillar, and TikTok Overall. Establish and support feedback loops.

- Support Diversity, Equity, and Inclusion (DEI) and TikTok for Good tentpoles and initiatives by localizing and sharing playbooks and resources when appropriate

- Monitor any sensitive, urgent, or repeat issues facing managed creators related to their on-platform content performance. Partner with XFN to understand and advocate for regional account support needs and feedback

- Identify key case studies and examples from managed Creators in the NA region to be highlighted in education initiatives and creator campaigns

- Collaborate with key cross-functional partners, especially Marketing, Public Policy and Comms teams, on initiatives related to advocacy