Senior Marketing Manager, Integrated Media

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

OVERVIEW

Our Paid Marketing team at Instacart is looking for a highly analytical marketer that moves fast and is focused on delivering quantifiable results to join our Integrated Media team. As a Sr. Marketing Manager, Integrated Media, you will be responsible for planning and executing performance and integrated media campaigns with the objective of acquiring new Instacart customers and supporting retailer and/or product initiatives. You will work and report to senior leadership on a weekly basis on the status and performance of key paid marketing and growth programs. This is an incredible opportunity to make a significant contribution to the Marketing team at Instacart and to have a large impact on overarching company goals. Join us!

ABOUT THE JOB

• Build full-funnel marketing programs that considers the role of media across the funnel, key tactics like audience targeting, creative, channel expansion, measurement, and experimentation.
• Lead strategy, analysis, and optimizations for key offline channels including programmatic video channels (YouTube, OLV, Streaming TV/OTT) 
• Support strategy, analysis and execution of other media channels including streaming audio, podcasts, display, Linear TV, direct mail, OOH etc. 
• Partner closely with Retailer Marketing and/or Product Marketing to design media strategy and planning of 360 campaigns and collaborate in the development and and execution of custom media programs to drive business KPIs.
• Lead channel expansion strategy, process, and operations/measurement for Retailer Marketing initiatives and campaigns. 
• Collaborate with internal teams and external agency to monitor and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends 
• Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, key KPI measurement.
• Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders including senior leadership.
• Analyze first and third party data, market trends, and the competitive landscape to make data-driven optimizations
• Deliver against aggressive growth goals (CPA, ROI, GMV, etc…)
• Manage agency relationships and provide direction based on performance goals

ABOUT YOU

• 8-10 years of professional experience in performance or growth marketing including managing multiple digital and offline media channels.
• Experience launching multi-million dollar, full-funnel media campaigns for brand or product launches.
• Deep experience collaborating with cross-functional teams inclusive of Brand, Product Marketing, Creative, and Marketing Analytics
• Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution.
• Data driven with strong analytical problem solving skills with a proven track record of using data to make decisions and ability to evaluate and optimize toward key business outcomes in terms of LTV, ROI, CPA etc.
• Strong understanding of the digital video marketing ecosystem across OLV, OTT, YouTube, Connected TV and more.
• Experience with building experimentation frameworks at scale and understanding of media measurement and tools including MTA, MMM, geo-holdouts, etc.
• Bachelor’s degree or equivalent

Preferred Qualifications 

• Strong interpersonal, analytical, and problem solving skills
• Excellent written and verbal communication