Senior Manager, Field Marketing

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

As our Senior Manager, Field Marketing, you’ll lead strategy, execution, and measurement for all out-of-home campaigns—direct mail, print, and events. You’ll manage a small team focused on execution as well as serve as the go-to expert on offline channels, and partner with creative, digital, and product teams to innovate new activations that drive brand awareness and pipeline growth.

This role is full-time, based in New York and hybrid. The role reports to the Director of Member Growth. 

What you’ll do: 

• Own end-to-end planning and execution of direct mail, print advertising, and event-based campaigns
• Define, track, and report on overall campaign performance to senior leadership
• Lead, mentor, and develop a team of two; set clear goals, conduct regular reviews, and foster professional growth
• Act as subject-matter expert on out-of-home best practices, media buying, production logistics, compliance, and budgeting
• Collaborate cross-functionally with creative, digital, product, and sales teams to ideate, prototype, and launch innovative offline activations
• Drive continuous optimization through rigorous testing of creative, messaging, channel mix, and targeting
• Build and manage vendor relationships; negotiate contracts, secure favorable terms, and enforce service level agreements
• Deliver comprehensive post-campaign analyses, synthesize learnings, and present actionable recommendations to stakeholders

What success looks like: 

• Campaigns consistently meet or exceed performance goals and business objectives
• Innovative out-of-home activations are developed and adopted by cross-functional teams
• Team of executors demonstrates growth through improved efficiency and skills
• Campaign analyses provide clear insights that drive strategic improvements
• Strong vendor partnerships yield cost-effective, high-quality deliverables
• Stakeholders report high satisfaction with collaboration and campaign outcomes

What you’ll bring: 

• 7+ years of marketing experience with a strong focus on out-of-home channels (direct mail, print, events)
• Proven track record leading multi-channel offline campaigns and exceeding performance targets
• Demonstrated leadership managing small teams or direct reports
• Proficiency in setting up tracking frameworks, analyzing data, and driving data-led insights
• Exceptional project management; strong attention to detail, ability to prioritize, and track multiple programs
• Creative thinker with a passion for developing fresh, on-brand offline experiences
• Expert vendor and budget management capabilities
• Excellent communication, presentation, and stakeholder management skills

The target base salary range for this position is $147,140 - $183,930, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number