vPMM, Tech - Product and Client Solutions

About the team

The North America Monetization Product Strategy & Operations team helps ensure that the US & Canadian advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands on the TikTok platform. We are consultative and trusted partners to the Gobal Business Solutions (GBS) and Product partners, driving revenue by landing products and solutions in market, through a vertical lens.



About the role

TikTok is seeking a Vertical Product Marketing Manager to join our North American Monetization Product Strategy & Operations team. This individual would focus on one sales vertical (for example: CPG, Media & Entertainment...).



This individual will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus. They will be a strategic partner to Sales leadership and Global Product Marketers in driving the Go-To-Market strategies and identifying customer pain points. They would support and be part of a best-in-class team that has in-depth understanding of the clients, can aggressively take our current product & solutions sets to market, identify future product opportunities and gaps, and influence senior leadership across TikTok.



Responsibilities:

- Vertical PMM will own the activation strategy & revenue for their assigned vertical. This will be a full-funnel focus.

- Be focused on revenue & scaled activation and solution selling through Sales enablement.

- Be the expert on your vertical & customer needs, with a working understanding of the entire product suite as it relates to your vertical.

- Partnering with XFN teams to drive vertical product adoption (e.g. Marketing Science etc)

- Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development

- Lead vertical understanding, opportunity assessment, customer feedback and represent the vertical/market with Product teams.

- Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strong vertical activations with our solutions