Senior Copywriter

Senior Copywriter

  

This role has been designed as ‘’Onsite’ with an expectation that you will primarily work from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

As a Senior Copywriter on the HPE brand team, you bring conceptual, copywriting, and experiential skills to create user-focused content for our customers and prospects. You’ll be part of a team that both produces our own marketing assets and works with external agency partners to extend our range. 

You’re a brand fanatic and unabashed word nerd; an expert at short form copywriting, with a keen ability to distill a few sentences down to four or five provocative, hard-hitting words--truly saying more with less. You know the best form of marketing is when the marketing doesn’t sound like marketing. You also understand that great marketing requires solid strategic thinking that you can clearly explain to others.

You’ll exercise solid strategic thinking to clearly understand business drivers and marketing priorities, then take complex technical concepts and explain them in succinct ways our audience can relate to. You’ll tell HPE’s brand story across a variety of media, including but not limited to advertising, infographics, video scripts and live events.

You’re someone who jumps into work with enthusiasm and you love to create new, differentiated ideas.

Responsibilities:

• Conceptualize and author creative copy across a variety of media/channels, with specific focus on short- and medium-form copy (e.g., headline, body copy, video scripts)
• Keenly understand business and marketing priorities and be able to translate this understanding into effective messaging and consistently compelling brand voice; Help guide both internal teams and external agencies to do the same
• Perform light copy editing, making everything you touch better and strategically on target
• Manage a large body of work in a fast-paced, highly matrixed team environment
• Work collaboratively; we’re looking for people who love working in teams and whom others want on their teams

Qualifications:

• 10+ years of experience in creative, marketing, or communications writing, preferably in an in-house or agency environment
• Experience working effectively with a creative team of designers, copywriters, art directors, creative directors, etc.
• Detail oriented with a low/no tolerance for spelling and grammatical errors
• A solid portfolio of copy that demonstrates short form brand and campaign writing is a must

In this role, you will be a vital member of the team — brainstorming, coordinating, and collaborating frequently to bring to life HPE’s most compelling narratives and marketing initiatives. You’ll craft messaging that meets the requirements outlined in creative briefs while working closely with creative teams across the marketing organization.

If you’ve read this far and think you’re a good fit, we’d love to hear from you!

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion