Senior Manager, Brand Marketing
Church & Dwight Co., Inc.About the role
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Job Summary
Church & Dwight is seeking a Senior Manager, Brand Marketing, to join our team. Church & Dwight’s International Marketing team conducts business in over 140 countries and represents fastest growing business units within Church & Dwight. The International Sr. Brand Manager will be responsible for managing a portfolio of Church & Dwight Personal Care brands inclusive of Hero, Nair, APDEO, First Response, and Curash. The individual will contribute to the development of global brand strategies, working to identify and accelerate global new product launch opportunities and for overseeing elements of global brand equity on selected brands.
About the Role
The Sr. Brand Manager will accomplish these objectives through close partnership with the Church & Dwight U.S. Domestic Marketing team, our Subsidiary Marketers around the world, and with our Global Markets Group Sales & Marketing teams.
Work Environment:
This role is open to both hybrid and remote candidates, with a preference for a hybrid work arrangement. The final work location arrangement will be determined during the interview process based on candidate location and business requirements.
Hybrid: If designated as hybrid, the role will be based in Ewing, NJ and requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
Remote: If designated as remote, the role will be performed on a remote basis, with occasional in-person attendance required as business needs dictate.
Role Accountabilities and Responsibilities
Strategy:
- Lead the development of global brand growth strategies for this set of brands including geographic expansion plans, profitability improvement plans, competitive defense plans and the evaluation of white space / future M&A opportunities.
- Ensure fundamental strategic documents, including 3-Year Strat Plans and Brand Playbooks, are in place and fully aligned by key stakeholders and upper management to ensure proper adoption to optimize expansion growth.
- Monitor and ensure action against competitive activity and meaningful global trends.
New Product / Claim Pipeline Development:
- Partner with subsidiary marketers and GNPi team to identify global new product / claim needs.
- Help support and advise on key project execution for local markets including new product launches, geographic expansions, line extensions, packaging redesign and consumer promotions.
- Track / report on global new product roll-out and performance vs. planned goals.
Equity Stewardship:
- Lead the development of global brand footprints by ensuring development and maintenance of Global Brand Books and Brand Essence and other associated brand fundamentals that drive global equity such as consumer target, brand positioning, and communication strategies.
- Review / approve creative briefs and review / approve brand copy (advertising & packaging) to ensure global consistency of all brands within responsibility of this role.
- Share global and subsidiary communication learnings, success stories, best practices and test results with all markets.
- Oversee and review the packaging development process to ensure global consistency.
Education and Experience
- BA/BS required. MBA preferred.
- 5-7 years of marketing experience required. Ideal candidate will have both classic CPG / FMCG experience and demonstrated people management capabilities
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