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Senior Manager, Vertical Marketing – Walmart Connect
WalmartUnited Statesfull_timeVerifiedPosted 20 Feb 2026
💰 $216,000/yr($108,000/yr – $216,000/yr)
About the role
Position Summary...
What you'll do...
Senior Manager, Vertical Marketing – Walmart Connect Location: Hoboken, NJ About Walmart Connect At Walmart Connect, we connect brands with Walmart’s 150 million weekly shoppers — helping advertisers reach customers where and when it matters most. We bring together Walmart’s scale, data, and omnichannel capabilities to create meaningful, measurable connections between brands and consumers. As part of the Walmart U.S. Growth organization, Walmart Connect enables advertisers to tell their stories through retail media, in-store experiences, and digital touchpoints across our ecosystem. We’re looking for bold thinkers and strategic storytellers who want to redefine the future of retail media — transforming insights into impactful narratives that drive real business growth. About the Role We are seeking a strategic storyteller and marketing leader to serve as a Vertical Marketing Senior Manager for Walmart Connect. In this role, you will develop and lead category-specific marketing strategies that transform insights and industry trends into compelling narratives and go-to-market materials. Acting as a critical link between data, storytelling, and sales enablement, you will shape how Walmart Connect communicates its unique value proposition across key verticals and audiences. You’ll lead a team that collaborates across Sales, Media Insights, Product, Marketing, and Creative teams to create high-impact materials that empower our sales organization and inspire our advertisers. This position leads a team that supports General Merchandise, Fashion, and Non-Endemic accounts, and you’ll report to the Director, Vertical Marketing within Walmart Connect Enterprise Marketing. Key Responsibilities Lead Category Narratives- Manage a team roadmap of category-specific narratives highlighting Walmart Connect’s differentiated value proposition.
- Translate complex data and insights into cohesive, actionable stories that demonstrate Walmart Connect’s impact across the path to purchase.
- Partner with Sales leads and cross-functional stakeholders on the most critical story needs per category to develop category decks, case studies, and insight-driven toolkits that empower teams to have richer client conversations and accelerate revenue growth.
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