Therapy Expansion Leader-CRM - MI/OH
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Ideal candidates will have previous Medtronic Diagnostics Sales expereince.Medtronic is a pioneering leader in the medical device industry, committed to enhancing patient care through innovative diagnostic solutions. We are seeking passionate and dynamic individuals to join a new CDS Field Team who will help shape and lead local market development by improving patient access, referral pathways, and relationship building. This team will be responsible for engaging the CDS Marketing Team, CRM Sales Team, and customers in building better pathways and driving referrals in the Stroke, Syncope, Heart Failure, and Atrial Fibrillation (AF) markets while ensuring the adoption and growth of the Medtronic LINQ family of ICMs and future diagnostic products.
As the Cardiovascular Diagnostics & Services (CDS) business continues to grow and enter new disease areas, the Therapy Expansion Leader role has been created to lead and drive further indication penetration and expansion in the Insertable Cardiac Monitor (ICM) market.
As a member of the Field Team, you will play a critical role in driving the growth of our diagnostic solutions in the cardiovascular and neurology sectors. You will collaborate with cross-functional teams to lead regional strategic initiatives aimed at increasing market penetration and patient access, driving referral pathway development initiatives, collaborating with key partners to execute tactics, and establishing the need of LINQ family of ICMs as essential tool for healthcare providers.
We are seeking bold leaders who will push the boundaries of the ICM market with us, the market leaders. Be a part of a company that thinks differently to solve problems and deliver meaningful product and business innovations.
A Day in the Life – Position Responsibilities:
Market Analysis:
- Analyze and conduct in-depth regional opportunity assessment to identify trends, opportunities, and competitive dynamics specific to ICM technology.
- Gather, identify and disseminate strengths, weaknesses, opportunities, and threats (SWOT analysis) related to local market, competitors' products, and services.
- Together with the Regional Directors, partner with third-party collaborators
Strategic Development & Execution:
- Lead the strategic development of regional referral pathways for the LINQ family of Insertable Cardiac Monitors (ICMs). Collaborate closely with marketing, CRM Field teams, clinical experts, healthcare economics, and strategic sales to enhance Medtronic brand-driven referrals and expand the utilization of ICMs across multiple indications.
- Lead the execution of market development initiatives to drive referral pathway development
- Quantify the impact of the market development activities and help to build the need of LINQ family of ICMs versus short term monitor and wearable devices.
- Identify and expand target customer segments and create partnerships with (Gen Cards, Neurologists, Interventional Cardiologists, Allied Health Professionals, etc), and hospital executives to develop awareness and tailor marketing strategies to meet their specific needs.
- Partner with the health economics team and regional economics managers to leverage our value proposition to improve patient outcomes and access to care, while maximizing cost-effectiveness
- Collaborate with local sales and clinical partners to promote Medtronic's products and services within an assigned geographic area and /or specific customer accounts to drive revenue and ensure alignment with broader organizational launch and therapy objectives
Stakeholder Engagement:
- Establish and maintain long-term relationships with regional key opinion leaders, industry stakeholders and healthcare professionals, such as Medical Directors, EPs, Cardiologists, Neurologists, Hospitalists and referring providers to advocate for the adoption of ICM technologies.
- Organize and participate in targeted regional educational programs, society events, workshops, and conferences related to market development areas of opportunity.
- Gather market intelligence to enable patient care pathways for the current LINQ family of ICMs and future products.
- Drive the expansion & activation of new channels and implanters in the Cardiovascular and Neurology market.
Product Development Support:
- Develop recommendations and engage marketing to create progra
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