Director, Strategic Communications

Our MissionAt Big Health, our mission is to help millions back to good mental health by providing fully digital, non-drug options for the most common mental health conditions. Our digital therapeutics — Daylight for anxiety, and Sleepio for insomnia — are available anytime and anywhere to help people overcome their mental health issues.
In pursuit of our mission, we’ve pioneered the first at-scale digital therapeutic business model, in partnership with some of the most prominent global healthcare organizations, including CVS Health and the UK’s NHS. Through product innovation, robust clinical evaluation, and a commitment to equity at scale, we are designing the next generation of medicine and the future of mental health care. 
Big Health is a remote-first company, and this role can be based anywhere in the US. We encourage you to apply even if you don’t meet 100% of the job requirements. To learn more about working at Big Health, visit Built In or Glassdoor. Join us.
ScopeAs the Director of Strategic Communications, you will be responsible for increasing Big Health’s profile across key audience segments.  Specifically, you’ll drive our strategic communications and PR roadmap as well as direct our event presence and thought leadership activities.
You’ll be part of a collaborative marketing leadership team reporting to the VP of Marketing, and working closely with your peers in demand generation, product marketing, and creative.  Cross functionally, you’ll work with our best-in-class clinical, product, and people teams to tell all facets of the Big Health story.  This role requires an entrepreneurial self-starter who is able to consistently create new media and speaking opportunities and is comfortable in a dynamic, fast-paced environment.

What You'll Do:

• Increase broad and industry media coverage (owned + earned media), in conjunction with PR agency. Develop a steady cadence of thought leadership/profile pieces and seek placement in relevant national and trade press, with a target of securing at least twice monthly coverage and a significant boost in social presence 
• Lead company event strategy – build key relationships across the Employer, Health Plan, and Public Sector event/conference landscape, and optimize event plan to drive maximum commercial success
• Secure speaking opportunities to raise Big Health’s profile at key industry events, both with prospect/buyers as well as analyst/investor audiences. Specifically, focus on the digital health vertical within the Pharmaceutical industry, establishing Big Health’s leadership/innovation as a digital treatment as well as key investor/analyst events (e.g JP Morgan Health)
• Hone corporate narrative and create a repeatable ‘talk track’ for Big Health executives.  Ensure spokespeople are well prepared for media and speaking engagements including talking points, content creation, slide review, etc
• Build relationships with strategic analysts covering the digital therapeutic sector (McKinsey, Deloitte, Exits & Outcomes, etc), to increase coverage in industry pieces and inclusion in investor conferences. Build and maintain relationships with key industry groups – e.g. Digital Therapeutic Alliance, GDBHT, equity research analysts, etc, to ensure Big Health remains front and center in the Digital Health conversation
• Engage in corporate reputation-building activities – e.g. innovation (Fast Company) + people-focused award submissions (Best Place to Work, etc)
• Actively monitoring media mentions and opportunities and identifying opportunities to frequently contribute to relevant discussions on social media, op-eds, etc
• Assist the People team with internal comms deliverables, aligned to the company mission, strategy, and key messages
• Liaise with the UK team to ensure that in-country PR activation is aligned with the overall corporate narrative and focus

What You Bring:

• BA or BS degree in Communications, business, marketing, or a related field 
• 10+ years of progressive experience in PR/marketing communications with a focus on brand, thought leadership, and investor relations
• Proven success building and managing a PR/Communications function in a high-growth, start-up environment; Digital Therapeutics domain expertise preferred
• Experience working with healthcare industry analysts, media relations, and investor relations
• Strong knowledge of Employer, Health Plan, Pharma, and Industry events
• Excellent interpersonal skills - the ability to communicate clearly and concisely with executive stakeholders to drive consensus
• Thoroughly familiar with all aspects of VC funding round management and process

Because we are on a mission to bring millions back to good me