Associate Brand Director - Alzheimer's

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

 

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? 

 

 

The Position

Accountable for leading the development and implementation of assigned product marketing/business plans and the achievement of NNI brand goals and business objectives for assigned Alzheimer’s product. Responsible for developing and implementing timely  personal and non-personal promotions to help achieve brand goals, cultivating relationships with key patient advocacy groups & Key Opinion Leaders (KOL), leading strategic programs with customers, providing brand leadership for HCP and patient websites and RM strategies and tactics, providing brand leadership for PR programs as well as key medical and patient conventions. Contributes to overall field force call to action and develops relevant sales support materials and review training and communication needed to ensure successful uptake of key initiatives. Takes a lead role for assigned products on strategic business teams and interact extensively with the enabling functions in Marketing as well as team representatives from Sales, Market Access, Commercial Effectiveness (CE), Medical, Regulatory Affairs, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, and Legal.

 

Relationships

Reports to the VP or Brand Director, and will work closely with other marketing Managers, Sales, Market Access, Commercial Effectiveness (CE), Medical, Regulatory Affairs, Relationship Marketing, Conventions, Global Marketing, Corporate Communications, Legal, etc.  External relationships include customers, key opinion leaders, advocacy groups, and professional societies.  Works extensively with professional services vendors.

 

Essential Functions

• Demonstrates Market, Industry, And Customer Understanding
  • Identifies key customer needs, drivers, and barriers from a variety of sources (e.g., KOLs, market research, etc.)
  • Performs analyses on customer and market data to identify brand/channel opportunities
  • Utilizes knowledge of competitor products, trends, and activities to create effective product differentiation which enhances brand plans, tactics, and product positioning
  • Develop and maintain key contacts with different target audiences to fully understand marketplace dynamics
  • Stays abreast of trends in the healthcare and pharmaceutical industry to generate strategic insights, develop strategies and tactics
• Develops And Executes Marketing Plans
  • Develops the tactical plan in line with brand strategic focus and objectives
  • Provides leadership within the workgroup and provides strategic direction around the design and development of brand strategies
  • Identifies opportunities for new and innovative promotional channels to communicate brand benefits to key customer groups
  • Leads the development of promotional materials for each key customer group based on the brand messaging

• Develops Brand Strategies
  • Demonstrates in-depth understanding of the inter-relationships across key customer segments - e.g., healthcare professionals, consumers, and ensures promotional strategies are aligned accordingly
  • Anticipates possible obstacles and implements corrections in the strategic brand plan
  • Employs critical thinking and decision-making ability to lead and ensure the development of customer-focused brand strategies and optimizes coordination across key stakeholders
  • Applies an understanding of the key drivers and value propositions that impact brand tactics
• Promotions:
  • Develop and disseminate promotion and training programs, including coordination of involved external suppliers and agencies, and with input from sales and related stakeholders<