MFT Product & Solutions Mktg Manager

Overview

We are looking for our new Product and Solutions Marketing Manager - MFT - to join Axway.  

In this role, you will lead and shape product marketing activities across EMEA, NA, LATAM, and APAC markets, supporting our global and national MFT customers who drive the world’s economy. You’ll be at the forefront of positioning our products for maximum market impact, collaborating closely with global product, marketing, and sales teams to ensure our offerings meet and exceed market needs. 

 

Location: This role is open to candidates based in Europe orthe United States.

 

Better Together. Axway is a global technology company that provides data integration solutions to enterprise customers in EMEA, NA, LATAM and APAC. Axway digitally transforms businesses of all sizes, serving today more than 11,000 customers in 100 countries. Axway MFT is one of core Axway’s portfolios and addresses all industries. Axway has been innovating secure, reliable, and efficient file data transfer across business-critical applications and partner ecosystems for nearly a quarter century. If today, transitioning workloads to the cloud has become a mandate, there’s only one solution provider with Axway who can address the challenges of securing file-based critical workflows in the cloud and on-premises because this is our history and our DNA. The largest organizations already trust Axway to power their operations and move their data with security, resiliency, and speed. As demand and complexity keep growing as well as cyberthreats, organizations can now leverage new MFT operations deployment models thanks to hybrid cloud-enabled Axway solutions. 

Learn more:  

• Axway MFT portfolio:  https://www.axway.com/en/products/managed-file-transfer  

• Video https://resources.axway.com/mft-product/mft-security-message  

• Content: https://resources.axway.com/mft-product  

• Customer stories: https://resources.axway.com/case-studies-mft 

Responsibilities

Market Knowledge & Positioning 

• Contribute with the rest of the MFT team to target technical practitioners and IT buyers by deeply understanding their needs and use cases as well as Axway products and technology 

• Cultivate and nurture relationships with customers and partners to understand their needs and support ongoing definition of differentiated product value 

• Research competitive solutions and maintain competitive comparisons and evaluations 

• Develop product and solution 

•  positioning, messaging by prospective buyer role, and ways to overcome competitive objections 

• Understand customer usage drivers and key factors to nurture growth 

Content Creation 

• Create customer facing and thought leadership marketing materials, including web content, tutorials, videos, white papers, presentations, sales assets, and more. 

• Elaborate on existing technical resources and translate them into product marketing assets for field marketing related activities 

• Update existing web content or create new content to improve conversion and contribute to the products launches led by the Product Team  

• Develops sales tools including sales scripts, presentations, Buyer persona list, and qualification scripts and effectively communicate solution benefits with internal sales teams and channel partners. 

Cross-functional collaboration 

• Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business 

• Conduct sales enablement sessions to help regional field teams understand Axway products and how to position it effectively with prospects and customers 

• Present in webinars and other public event forums to evangelize Axway product capabilities and customer value 
• Supports marketing programs, campaigns and additional assets with content and messaging to drive demand with acquisition, cross and up-sell, as well as retention efforts 

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Qualifications

 

• Bachelor’s or master’s degree in business, marketing, IT, or a related field and 5+ years of experience in product marketing or a similar role within the software technology sector. 

• Full professional proficiency in English; additional language skills are a plus. 

• Demonstrated experience in technical product marketing, technical product management, sales engineering, or similar roles 

• Strong written and verbal