DRiV Intern: Digital Marketing - January 2024

Tenneco is one of the world’s leading designer, manufacturers and marketers of automotive products for original equipment and aftermarket customers, with approximately 78.000 team members working at more than 300 sites worldwide. Through our four business groups, Motorparts, Ride Performance, Clean Air and Powertrain, Tenneco is driving advancements in global mobility by delivering technology solutions for diversified global markets, including light vehicle, commercial truck, off-highway, industrial, motorsport and the aftermarket.

Summary/Position Overview: The Digital Media Intern is a self-motivated individual who will assist all aspects of our social media programs including social brand promotional strategy and planning, content strategy, campaign management and monitoring and reporting on program results to help drive brand awareness, engagement and sales in DRiV’s aftermarket business within the Americas region. They will also be responsible for assisting in all community management within North America.

Primary Responsibilities

• Monitor various social media pages and community management activities for, but not limited to, Facebook, Twitter, Instagram, LinkedIn and YouTube
• Communicate with technicians and end-consumers through social channels and create a positive dialog about DRiV products and brands through community management and customer service
• Assist in digital and user-generated content promotion management
• Execute digital media common response guides that identify tone, communication style, responses to frequently asked questions and how to handle various types of issues that will undoubtedly arise
• Assist in digital media content development and proof all digital media content (images, video and copy) for North American social media pages
• This position will take a lead role in managing our social listening platform and mining data to help our quality, engineering, sales, and marketing teams with feedback on products and general DRiV brands commentary
• Assist the Manager on all paid and organic social analytics and reporting utilizing SocialBakers and other platforms/tools
• Assist the Manager, Social Media and Digital Promotions, Americas on agency creative requirements for social media content and other projects

Required Skills:

• Strong understanding of social media, community management and digital promotions
• Demonstrate strong proficiency in PowerPoint and common social media and publishing platforms including Facebook and Facebook Ad Manager Twitter, Instagram, Snapchat, and YouTube
• Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis
• Proven ability to self-check work to ensure results are error-free
• Ability to plan, organize and work on multiple tasks simultaneously
• Demonstrate knowledge of digital marketing, advertising and web development

 

Required Experience:

• Pursuing a BS/BA preferably in Communications, Digital Marketing or related field (must be a senior and ready to graduate)

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.