Lead Advanced Analytics

Job Description:

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

About the Role:

Join a dynamic team of experts within AT&T’s Marketing & Growth Organization, focused on developing strategic insights to deliver best-in-class Campaign Analytics.

As a Lead Advanced Analytics professional, you will leverage your deep technical expertise and strong analytical mindset to transform complex datasets and performance metrics into actionable recommendations for our marketing partners. Your work will directly impact our marketing strategies and drive significant business growth across our Broadband and Wireless portfolio.

Key Responsibilities:

• Independently develop advanced campaign-specific data analyses that create actionable insights to aid our Marketing Teams in driving growth across our Broadband and Wireless portfolio.
• Conduct analyses that leverage complex datasets (internal and external), including untapped datasets.
• Gather, analyze, and interpret a wide variety of data to make predictions about future outcomes or identify differences in relationships among sources of information.
• Quantify the significance of data variances and employ a wide spectrum of statistical methods to support sound decision-making.
• Transform complex analyses into clear, easy-to-understand “storytelling” presentations with high-impact visualizations that translate data into insights.
• Serve as the objective single source of truth for campaign analytics performance reporting.
• Support large, complex, cross-functional analytics projects that may span multiple business units and analytics teams.
• Act as a thought leader, staying ahead of industry trends and best practices, conducting experimental analyses, and working in concert with internal and external partners to drive forward-looking insights and innovative solutions.
• Leverage analytics and long-term thinking to help unlock both improved campaign performance and adoption of best practices.

Required Qualifications

• Deep technical knowledge and hands-on experience with SQL.
• Campaign Analytics experience
• 4+ years of relevant work experience or equivalent experience in management consulting.
• Proficiency in Python for data analysis and automation.
• Experience with Snowflake and/or Databricks.
• Expertise in using visualization tools like Tableau or Power BI.
• Proven experience working with large and complex datasets, including data transformation and ETL processes.
• Strong analytical skills with the ability to translate technical aspects of analysis and metrics into actionable insights for the marketing teams and both technical and non-technical stakeholders
• Bachelor’s degree in a quantitative field (e.g., finance, mathematics, economics, statistics, computer science, electrical engineering, physics, Marketing Information Systems (MKIS), etc.) or equivalent experience.
• Experience within the high tech, software, and/or wireless/telecom industry is highly desired.
• Demonstrated ability to lead initiatives without having direct managerial control.
• Proactive and anticipatory problem solver with excellent communication skills (written and verbal).

Additional Information:

Note: Additional skills / competencies may be added to this specific requisition. During the application process, you will be asked to provide your proficiency and experience with all the skills / competencies associated with the requisition.

Work Schedule:  This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Location:  Dallas, TX or Atlanta, GA or El Segundo, CA

Candidates with arrest or convictions records will be considered for employment in accordanc