Sales Director USA

At Halter, we’re building world-class virtual fencing technology that transforms the way farmers and ranchers work. We tackle complex, real-world problems with technical solutions, helping farmers lift productivity, care for their animals, and farm more sustainably. We’re on a mission to enable ranchers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry.
About the role:
We’re looking for a world-class Sales Director to build, scale, and lead Halter’s U.S. commercial, and specifically sales, organisation through a period of extraordinary growth. Reporting directly to the President, you’ll own the revenue number, set the cultural tone for our US team, and lead a high-accountability, high-velocity field sales team through the next phase of scale. You’ll manage Sales Managers and develop leaders, growing a team of ~32 today to ~60+ by the end of next year. This is a deeply hands-on leadership role: you’ll spend meaningful time in the field (two to three days a week), working alongside ranchers, shaping execution, and ensuring your managers and reps are consistently raising the bar. You will bring discipline, rigor, and clarity while also operating with warmth, candor, and high support. You’ll also play a key role globally - representing U.S. customer needs, partnering closely with New Zealand teams, and influencing Halter’s product roadmap, forecasting, and broader go-to-market strategy.

What you'll do:

• Lead, Coach & Scale a High-Accountability Sales Organisation
• Build, develop, and performance-manage a team of Sales Managers, setting clear expectations, coaching in the field, levelling up leadership capability, and ensuring every manager can coach their teams to high performance.
• Drive consistent execution through hands-on training, ride-alongs, deal reviews, and continuous improvement rhythms.
• Scale the US sales organisation from ~32 to 60+, ensuring the right structure, talent density, and coaching infrastructure to support hypergrowth.
• Own U.S. Revenue, Forecasting & the Commercial Operating System
• Own the U.S. revenue number end-to-end, with clear accountability for predictable, accurate, country-level forecasting and pipeline coverage.
• Build and continuously refine a data-driven operating model, ensuring every rep, manager, and region maintains disciplined pipeline hygiene, stage progression, and conversion performance.
• Run deep weekly reviews on pipeline health, forecast variance, territory performance, leading indicators, and productivity metrics.
• Partner closely with RevOps to design scalable dashboards, reporting, and insights that drive behaviour and decision-making.
• Serve as the executive owner of Salesforce discipline across the U.S., ensuring world-class accuracy, usage, data quality, and adoption.
• Set & Run National Rhythms Across the Commercial Org
• Own and run the national commercial meeting cadence, and ensure consistent communication flow across all U.S. teams: priorities, targets, expectations, updates, blockers, and accountability loops. 
• With our headquarters in New Zealand, this role is the primary voice of the U.S. market on the global stage. You’ll bring U.S. customer truth, field insight, and commercial context into company wide decision making.
• Stay Deeply Connected to Customers & the Field
• Spend significant time in the field (two to three days/week), modelling best practices, supporting managers, and staying close to customer needs and market dynamics.
• Use field insights to shape sales strategy, territory design, role clarity, and coaching priorities.
• Be the Voice of the U.S. Market to Global TeamsTranslate U.S. customer insights into clear product, engineering, onboarding, and go-to-market requirements that influence global priorities.
• Build strong partnerships across Halter’s global organisation to ensure U.S. needs are understood, prioritised, and acted upon.

What you'll bring:

• Proven GTM Leadership Experience: Demonstrated success scaling revenue and managing managers through rapid growth from post-product-market-fit to meaningful commercial scale.
• Owned growth-focused national or multi-region revenue targets, with responsibility for hitting aggressive numbers and maintaining forecast accuracy across a sizable field organisation.
• Strong Analytical & Commercial Judgment: Able to interpret data, understand financial levers, and make clear, confident decisions in complex, fast-paced environments.
• Field-First, Customer-Centric Leadership: Comfortable leadi