Senior Product Marketing Manager

The Gist 

Vim is the fastest growing middleware platform transforming healthcare. Experience the power of seamless data exchange and collaboration among providers, payers, tech companies, and more. Our platform enhances clinical workflows at the point of care, empowering organizations to improve performance, achieve operational efficiencies, and drive innovation. Seize the opportunity to be at the forefront of healthcare transformation with Vim! 

What we are doing at Vim 

Vim has built a next-generation clinical workflow integration technology that is fostering connectivity across the healthcare ecosystem. Our proven Core Application suite for diagnosis gaps, care gaps, referrals, medication recommendations, data exchange and more has paved the way for us to unlock accelerated healthcare innovation through our new developer platform (Canvas). Healthcare and technology builders of all sizes, including national health plans, leading Management Services Organizations (MSOs), value-based care enablers, and tech companies, use Vim's platform to connect with over 6,000 care provider organizations. Through these connections, builders can equip care providers with the tools and resources they need to focus on their mission: providing exceptional care to each and every patient. Don’t miss the opportunity to join Vim and influence the future of healthcare delivery. 

 

The Role

As the Senior Manager of Product Marketing at Vim, you will be pivotal in shaping and executing the go-to-market strategy for our solutions. This role sits at the intersection of product development, marketing, and sales, requiring both strategic vision and hands-on execution. You’ll be responsible for deeply understanding our product suite, target audience, and competitive landscape to craft messaging that resonates, drives engagement, and accelerates adoption among our B2B healthcare customers.

You will collaborate closely with cross-functional teams—including Product, Sales, Customer, and Marketing—to ensure alignment and bring Vim’s product story to life. You'll translate complex technical capabilities into clear, compelling messaging that communicates Vim’s value to the healthcare ecosystem. The day-to-day includes strategizing on product positioning, creating sales enablement assets, defining messaging for product launches, and providing insights on customer needs to inform product roadmaps.

What you will do 

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, updates, and expansions, ensuring cohesive alignment with overall company goals.
• Product Positioning & Messaging: Create product positioning and messaging that clearly communicates Vim’s unique value propositions to various customer segments within the healthcare ecosystem.
• Sales Enablement: Develop and distribute sales enablement materials, including pitch decks, competitive battle cards, and product one-pagers to empower the sales team.
• Market Intelligence: Conduct ongoing market and competitive analysis, gathering insights to guide product development and adjust go-to-market strategies.
• Customer Research & Insights: Act as the voice of the customer (VOC) by conducting regular interviews, surveys, and feedback sessions, translating customer needs into actionable product and marketing recommendations.
• Cross-Functional Collaboration: Partner with Product, Customer, and Marketing to ensure seamless product launch execution, and provide insights that drive marketing and product roadmap decisions.
• Performance Metrics & Optimization: Define key metrics for product marketing success, track performance, and iterate strategies to optimize impact.
• Thought Leadership: Collaborate on content that reinforces Vim’s market leadership in healthcare, including whitepapers, webinars, and blog posts.

Who we are looking for 

• A strategic thinker who can dive deep into technical details but maintain a high-level understanding of market positioning.
• A storyteller that can clearly communicate Vim’s unique positioning and product offerings across multiple stakeholders in the healthcare ecosystem.
• An experienced professional who thrives in high-growth, fast-paced environments, especially within a healthcare B2B SaaS company.
• A customer advocate with a strong ability to translate technical product features into value-driven benefits.
• A cross-functional collaborator who can lead and influence without direct authority.

 

Must have experience listed here 

• 5+ years of experience in product marketing or a related role, with a strong preference for healthcare or enterprise