Manager, Brand Marketing

Company Description

The Brand Marketing Manager (BMM) supports regional brand marketing efforts designed to win new consumers to the Red Bull franchise, drive increased product consumption of current consumers and build and reinforce brand love. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by key insights and coaching their teams of Brand Marketing Specialists towards best-in-class execution.

Job Description

CONSUMER INSIGHTS

Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives.

Development of local reporting that outlines “why” and “what’s next”

Communication of consumer motivations and behavior to the broader regional team

Clear understanding and communication of the competitive environment

Identify local opportunities to enrich understanding of consumer motivations, beliefs, and behaviors to inform business planning and execution.

PRODUCT MARKETING

Ideation and execution of National Occasion, Beverage Initiative,s and Consumer Activations at the Regional level

Execution of local Big Moments in line with National Product Marketing direction

Communication and delivery of National Brand Objectives to the BMS community

Execution of National/Regional Business Plan, including 360 campaign management

Input into National Plan and Regional requests during the BP process

Protect brand equity by ensuring all local brand efforts are executed in line with Red Bull standards.

Support the engagement of current and next-generation consumers through sampling & collegiate marketing programs by partnering with the national Consumer Collecting team in coaching & developing BMSs.

PEOPLE MANAGEMENT & LEADERSHIP

Proactive and positive people leadership of your team, including performance management, KPI tracking, and development planning for direct reports and extended Brand Marketing team.

Support and foster a culture that rewards effort and execution, following Red Bull's values

Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and integrity) and lead by example.

Qualifications

Business Acumen – demonstrates an understanding of how the business works (e.g. knows the drivers of business results in FMCG, CPG)

Insights to action – the ability to identify insights and plan action to move the business forward

Influence and collaboration – The ability to collaborate with national brand team and cross department teams (e.g. Sports, Culture, Comms) in order to influence development and execution of Regional plans to meet cross-functional team KPIs.

Talent Assessment– The ability to identify strengths in team talent.

Coaching/Development – Active listening and dedication to growing talent.

Solid understanding of traditional & non-traditional brand marketing strategies

Curiosity, creativity, professionalism, focus, responsibility, and passion

People and budget management

Must have valid US driver's license

Additional Information

The base salary range for this position is $101,650 to $112,350 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.