Senior POD Marketing Specialist - Las Vegas Market (Corporate)

Job Summary:

The Senior POD Marketing Specialist performs ongoing tasks to support the POD team in developing and executing marketing strategies for a subset of grouped properties. This is a Hybrid position for our Las Vegas Market POD team team.

Key Responsibilities:

Act as a project owner for assigned marketing jobs:

• Manage project lifecycle from ideation to deployment in a timely manner
• Initiate and expedite workflow process through Salesforce marketing process tool
• Maintain and review marketing calendars
• Lead recurring calls to discuss tracking and marketing jobs set up for the entire POD
• Ensure expenses for the event are within budget and strategic initiatives
• Set up guests criteria, offer values, and makes changes based on manager/director direction
• Set up coupon structure and offer details based on manager/director direction
• Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
• Tracking inputs and feedback from other marketing functions on calendar plans
• Manage post event follow ups and reconcile expenses
• Make improvements to templates and processes and creates tools in support of business needs

Complete execution details for assigned marketing jobs:

• Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
• Review rules and regulations for Events and Promotions and works with property partners to ensure accurate details and submission to regulatory agencies.
• Actively work with Advantage Promotional Systems (APS) software team and property partners in the requesting, development and testing of APS programs.
• Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution
• Handle contracts with 3rd party vendors
• Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external

Manage communication messaging:

• Develop mail plan for subset of properties
• Develop creative guidance and layouts for mail pieces
• Draft value proposition and compelling copy
• Review, provide critical creative feedback
• Approve marketing material based on factual job details and basic creative guidance
• Create and maintain media grids

Serves as senior “go to" person for the team:

• Train new team members and answers questions from existing team members
• Assist with assignments of marketing jobs to the team
• Reviews proformas and counts if manager is not available

Work with peers within and across POD teams to ensure collaboration and best practice sharing across PODs. POD Coordinators interface and interact with the following groups:

• Enterprise wide Property Events Team
• DM Team
• Audit
• Analytics
• Property Senior Marketing Leaders
• External Vendor Group
• Internal Service Group
• Studio
• Brand

All other duties as assigned

Qualifications:

Education and Experience

• Bachelor’s Degree in Marketing or related field preferred
• One year previous Marketing experience within the Casino industry
• Computer literate; experience working with Salesforce products a plus.
• Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
• Minimum 21 years of age

Desired Qualities

• Excellent interpersonal, communication, team building and problem-solving skills are required
• Strong organizational skills and attention to detail
• Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor
• Demonstrated ability to multi-task and prioritize activities
• Must successfully be able to present a vision and create advocates
• Ability to be vocal with ideas and also not afraid to present challenges to property partners, senior team, and their peer set
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

 

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush j