Manager, Digital Marketing

Description

MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting-edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries.

MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more. For further information about MCM: www.mcmworldwide.com.

Position Overview:

 We are seeking a strategic and performance-driven Manager of Digital & Brand Marketing to lead MCM’s digital acquisition and paid media efforts across the North American region. This role is performance-led (70%) with a focus on paid social, paid search, affiliate, and emerging media channels, while also owning brand media partnerships (30%) across lifestyle, fashion, and culture publishers. This role will lead with data, intuition, and creative thinking to drive measurable results while maintaining brand equity. The ideal candidate has experience blending DTC and wholesale marketing environments, working across global and regional teams.

Requirements

Key Responsibilities:

• Own the strategy, execution, and ongoing optimization of all performance marketing channels, including: Paid Social (Meta, TikTok, etc.), Paid Search (Google, Bing), Affiliate Marketing & Programmatic Display
• Manage day-to-day agency relationships, ensuring excellence in media planning, creative testing, bid/budget allocation, and A/B experimentation.
• Monitor and report on key performance metrics (CPA, ROAS, CAC, LTV) using real-time dashboards and regular performance reviews.
• Partner closely with the VP of eCommerce to align paid digital strategy with broader business goals, ensuring seamless execution and measurable impact.
• Collaborate cross-functionally with eCommerce, CRM, and analytics teams to drive full-funnel conversion and maximize customer lifetime value.
• Stay ahead of emerging trends and innovations in performance media, including: AI-powered optimization tools, Google algorithm updates & Platform-specific ad innovations (Meta, TikTok, etc.)
• Lead strategic initiatives to grow and optimize the U.S. TikTok Shop presence, integrating paid and organic efforts, influencer partnerships, and conversion-driving tactics.
• Develop and execute paid media strategies with publishers such as Vogue, Hypebeast, Paper, Flaunt, etc., ensuring alignment with brand campaigns and calendar moments
• Oversee contracting, brief development, content review, and performance evaluation for each paid partnership
• Collaborate with PR, brand, and influencer teams to ensure cohesion between paid and earned media efforts
• Develop and execute strategic brand partnerships (global/north America) that enhance brand positioning and cultural relevance
• Identify opportunities for co-branded activations, sponsorships, and collaborations in fashion, art, music, and sports
• Manage partnerships with external brands, cultural tastemakers, and key industry stakeholders to drive awareness and business impact
• Build and maintain seasonal media strategies aligned with brand objectives, product drops, cultural moments, and global activations
• Partner with VP of Brand/Performance Marketing to double-click into H1/H2 planning, ensuring performance marketing ladders up to overarching narratives and goals
• Establish clear KPIs for brand campaigns, activations, media, and partnerships
• Partner with the E-Commerce & Digital teams to track paid media impact on customer acquisition, retention, and conversion rates
• Provide ongoing performance reports and recommendations to optimize future campaigns
• Manage and allocate brand/performance marketing budgets effectively
• Oversee relationships with paid social/search & affiliate agencies, creative partners, and brand collaborators to ensure high-quality execution.
• Negotiate contracts and partnerships to maximize value for the brand

Requirements:

• 4-5 years in performance marketing, preferably within luxury, fashion, or lifestyle industries
• Proven track record managing 6–7 figure paid media budgets and delivering results
• Experience with p