Strategic Marketing Account Manager Sr

Job Information

The Sr. Strategic Marketing Account Manager is responsible for the marketing alignment across the business.  This is a high-visibility, high-accountability position that plays a critical role in supporting the organization’s functional alignment. This position is responsible for serving as a key point of contact for the product divisions and the marketing team. This role is pivotal in shaping an all-encompassing vision for marketing success. 

This role requires strategic thinking, a commitment to creativity and problem-solving, and a dedication to developing strong partnerships. This position must have a deep understanding of the product marketing strategy across all Bobcat product divisions, empowering to conceive, implement, and execute high-impact strategic marketing plans that yield measurable results and a compelling return on investment for each product division.
 

Role & Responsibility

• Serve as the primary intake for aligning the product division’s product marketing strategy and positioning across all facets of marketing functions and teams. Collaborate with diverse marketing departments and teams, delivering recommendations that optimize ROI while ensuring alignment with the brand, annual operating plan, and segmentation strategies.
• Proactively anticipate the needs of each product division in alignment with their business goals, presenting innovative ideas and solutions. Stay on top of market and industry trends to identify emerging challenges and opportunities, providing proactive solutions that contribute to the sustained success of the product divisions.
• Foster and maintain strong relationships with executive leadership, delivering tangible value through the application of strategic and creative thinking, project execution, and service. You will be responsible for developing the overall marketing strategy aligned to each product division's key strategic drivers and ensuring that marketing delivers comprehensive plans that deliver results to meet business goals. 
• Lead the comprehensive development and strategic execution of marketing campaigns, promotions, and collateral across various channel marketing platforms, taking responsibility for these initiatives' overall direction and success.
• Demonstrate a comprehensive understanding of key performance indicators (KPIs) provided by the broader marketing team, confidently reporting on the success of marketing campaigns to executive leadership and key business leaders.
• Exert influence in marketing budget planning and management providing data-based recommendations back to executive leadership regarding total marketing budget and mix while also working closely with each functional marketing team to deliver the best possible results based on the budget provided. This involves ensuring the appropriate mix of budget at all stages of the customer sales cycle.
• Lead and cultivate a high-performing team by providing guidance, fostering professional development, and implementing strategies to enhance overall team effectiveness.
• Collaborate closely with the Brand team, leading the development of compelling product positioning copy/content and campaigns while ensuring a unified and consistent messaging and branding approach across all customer-facing endeavors.
• Shape the future of account services, employing critical thinking to pinpoint novel opportunities capable of significantly impacting the broader organization. This involves not only developing the marketing strategy and managing the account team but also identifying avenues for business growth by expanding services. The overarching objective is to foster the overall growth of the marketing function, achieved through the introduction of innovative services and the expansion of the marketing team's reach.
   

Job Requirement

• Education Required: Bachelor's degree in Marketing, Business Administration, Management, or a relevant field.
• 10 + years of proven experience in strategic marketing and relationship management. 
• Demonstrated excellence in leadership, encompassing effective team management and collaboration within a dynamic work environment.
• Proven experience in account management, client relations, or a similar role within the marketing industry.
• Strong understanding of marketing strategies, digital marketing, and creative processes.
• Proven achievements in developing and executing successful marketing strategies to maintain a competitive advantage.
• Analytical mindset with the ability to translate data into actionable insights.
• Possesses excellent written and verbal communication and presentation abilities.
• Proven track record of consistently achieving measurable results and driving performance through data-driven strategies.
• Proven ability to interact