Sr. Director, Marketing and Customer Experience

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

TE Connectivity’s Energy Business Unit is driving innovation in next-generation energy networks that keep the power on. To support accelerated growth in high-paced Renewables (Solar, Wind) and Grid Hardening markets, we are seeking a dynamic, top-tier marketing leader to serve as Senior Director, Marketing & Customer Experience – Energy.

 

This role leads the global marketing team and is a key member of the commercial leadership team, responsible for innovating go-to-market strategies, strengthening market positioning, and evolving the customer experience strategy.

 

The ideal candidate is a highly collaborative, growth-oriented leader with strong commercial acumen, customer-centric planning expertise, and proven ability to connect product management, sales, and strategy to deliver measurable business impact.

Job Requirements

Strategic Growth & Positioning

• Partner cross-functionally (strategy, business development/AFG, sales, product management) to build compelling value propositions and differentiated positioning.
• Lead go-to-market strategy for new products, services, markets, and strategic initiatives.
• Ensure global brand consistency across facilities, digital platforms, and all customer/distributor touchpoints.
• Define brand strategies for M&A and support post-acquisition marketing integration

 

Customer Insights & Experience

• Own and operationalize the BU’s Extraordinary Experiences for Targeted Customers (EETC) strategy to enhance journeys, loyalty, and NPS.
• Lead voice-of-customer processes and leverage data-driven insights for segmentation and GTM optimization.
• Integrated Channel Management
• Drive partner/distributor channel marketing and enablement programs.
• Lead digital marketing, including SEO, SEA, ABM, and eCommerce strategies.
• Monitor and optimize channel performance and investment.

 

Trade Shows, Events & Field Marketing

• Lead impactful global trade shows, events, and field marketing.
• Optimize ROI through an integrated, tiered events strategy tied to campaigns and lead-to-cash processes.

 

Communications (Internal & External)

• Lead BU-wide communication strategy to align employees and reinforce customer trust.
• Manage internal communications (town halls, intranet, newsletters).
• Oversee external PR, media relations, thought leadership, crisis communications, and investor messaging.
• Establish TE as the recognized leader in electrification and connectivity.

 

Team Development & Transformation

• Attract, develop, and retain top global marketing talent.
• Adapt team structures to shifting priorities and support BU-wide transformation.
• Partner with Sales on scaling an Inside Sales function.

 

Operational Excellence & Technology

• Drive marketing operational efficiency, innovation, and accountability.
  Leverage analytics to measure ROI and optimize investments.
• Champion automation, AI/GenAI for scalability, personalization, and time-to-market.
• Manage vendor/agency partnerships for cost efficiency and quality executio

 

Cross-Functional Alignment

• Collaborate across the BU, segment, and enterprise to scale best practices.
• Serve on the TE-wide Marketing Operating Committee to shape enterprise-wide marketing direction.

What your background should look like

Experience & Skills

• Bachelor’s degree required; MBA preferred.
• 15+ years of B2B marketing experience, including 5+ years leading global marketing teams.
• Proven leadership of marketing strategy for a $1B+ business.
• Success in large, global, matrixed organizations with both direct and distribution GTM models.
• Experience in North America, EMEA, and APAC.
• Commercial transformation and M&A integration experience.
• Strong track record in demand generation, ABM, and digital/eCommerce.
• Courageous communicator with ability to challenge and influence senior leaders.
• High-level conceptual thinker with strong problem-solving and cross-functional leadership skills.
• Fluency in English required

 

Key Competencies:

Commercial Acumen: Deep under