Content specialist Private Banking

ING Private Banking provides wealth management and financial planning services to high net worth individuals and families. We offer a range of financial products and services, including investment portfolios, mortgages and loans. Our team of experienced advisors work with our clients to understand their financial goals and create personalized investment strategies. Our clients aspirations are central to our services and solutions. We are known for our innovative use of technology, which helps to streamline processes and provide clients with easy access to their financial information. Also we have a strong commitment to sustainable investing for which we offer a range of environmentally and socially responsible investment options to clients.

About the Role:

We are seeking a talented and motivated junior content marketer to join our marketing team. The successful candidate will be responsible for creating content based on a content marketing strategy that aligns with the bank's business objectives and helps to position the bank as a thought leader in the Dutch financial services industry. This is an exciting opportunity to make a real impact on the success of a growing and dynamic organization.

Key Responsibilities:

• Write and edit engaging content for our website, social media, email campaigns, paid media and other marketing materials and channels
• Conduct research on industry trends and use insights to inform content creation
• Develop and execute content marketing strategies that align with business goals
• Manage and update our social media channels and website
• Collaborate with the marketing team to ensure brand consistency and messaging across all channels
• Measure and analyse the effectiveness of our content marketing efforts and adjust strategies accordingly
• Stay up-to-date with industry trends and new content marketing tools and technologies

Qualifications:

• Bachelor's degree in marketing, communications, journalism, or a related field
• 1-2 years of experience in content marketing or a related field
• Excellent writing and editing skills in Dutch and English with a portfolio of writing samples
• Strong project management skills and ability to meet deadlines
• Ability to collaborate with cross-functional teams and stakeholders
• Understanding of SEO/SEA and digital marketing best practices
• Experience with social media management and analytics tools
• Knowledge of banking and financial services industry is a plus
• A passion for storytelling and a creative approach to content creation
• Good analytical skills, with experience using data to inform content decisions

Benefits:

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here:  https://www.ing.jobs/netherlands/Why-ING/benefits.htm

The benefits of working with us at ING include:

• A salary tailored to your qualities and experience
• 24-27 vacation days depending on contract
• Pension scheme
• 13th month salary
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• 8% Holiday payment
• Personal growth and challenging work with endless possibilities
• An informal working environment with innovative colleagues
• A Hybrid Mode way of Working where you work 50% from the office and 50% from home on average

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today.