Senior Manager - Digital Category Experience

Company Background:

Established in 1928, Genuine Parts Company is a leading global service provider of automotive and industrial replacement parts and value-added solutions. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 63,000 teammates. Learn more at genpt.com.

Position Purpose:

Reporting to the Director of B2B Digital Operations & Experience, this role is a critical leadership position responsible for shaping and scaling digital category performance across NAPA’s multi-billion-dollar B2B eCommerce business.

We are seeking a Sr. Manager, Digital Category Management to lead a high-impact team and drive measurable growth through best-in-class omni-channel merchandising, category strategy, and customer experience optimization across 6,000+ locations and thousands of customers in the U.S. and Canada.

This role requires a strategic, but hands-on builder and operator- a proven leader who can develop high-performing teams, influence across a complex organization, and deliver sustained financial results at scale.

Responsibilities:

What You Own

• Omni-Channel, digital first, category performance across assigned categories
• End-to-end digital merchandising strategy (search, browse, taxonomy, product content)
• In collaboration with functional partners, omni-channel merchandising strategy (availability, delivery promise, pricing & promotions, post order experience, account management, etc.)
• Conversion rate, traffic growth, and digital revenue expansion
• Scalable playbooks for category growth and operational excellence
• Leadership and development of a multi-layered team

Team Leadership

• Lead, scale, and evolve a multi-functional team of Digital Category Managers and Operations Leads
• Build a high-performance culture with clear accountability, strong coaching, and succession planning
• Develop future leaders and create a deep leadership bench
• Establish operating rhythms, performance standards, and decision frameworks

Category Performance & Financial Stewardship

• Own digital revenue performance, forecasting, and goal attainment across assigned categories

• Drive improvements in conversion, traffic, average order value, and attach rates
• Define and execute category growth strategies using data-driven insights
• Partner with merchandising, inventory, and product teams to align, prioritize and drive omnichannel strategies that drive increased sales, & digital adoption

Category Management & Omni-Channel Experience Leadership

• Define and champion best-in-class omni-channel merchandising offering & experience
• Set the strategy for how categories show up online - assortment, placement, content, discoverability, availability, delivery promise, post-purchase experience
• Lead category business reviews and growth planning with clear KPIs and accountability
• Identify and unlock opportunities through omni-channel analytics, customer behavior, and performance data
• Own and drive improvements in the category experience roadmaps, with operational oversight for:
  • Onsite merchandising
  • Search & navigation
  • Product content & data quality
• Identify systemic barriers (process, data, tooling) and drive cross-functional solutions

Stakeholder Communication

• Deliver clear, concise executive-level narratives grounded in data
• Influence senior stakeholders to align on priorities, investments, and outcomes
• Translate complex performance data into clear, actionable insights

Location:

• GPC has two work locations to choose from, Duluth or Atlanta office.
• We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences: 

• Bachelor’s degree in marketing, bus