Product Marketing Manager - Data Protection (Zero Trust / SASE)

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Available Locations: Remote US, Austin, TX or San Francisco, CA

About the department

Cloudflare is looking for an experienced product marketer to join our Zero Trust SASE product marketing team. This is a high-impact, results-oriented role, where you will work directly with Sales, Product Management, and Marketing to take new products to market and develop messaging and campaigns that drive acquisition and expansion.

What you'll do

We are looking for a Product Marketing Manager with a thorough understanding of cloud-based data protection products (e.g. CASB, DLP, SSPM/DSPM), compliance frameworks (e.g. GDPR, HIPAA, PCI), and security paradigms & platforms (e.g. Zero Trust, SSE/SASE). As a Product Marketing Manager, you will be responsible for driving the growth and success of expanding Cloudflare’s security opportunities to include solving data protection use cases (e.g. compliance) by working closely with cross-functional teams and developing effective marketing strategies. 

Successful candidates will have a passion for helping any organization more easily keep users and data safe across increasingly distributed hybrid work and multi-cloud environments. You will have a drive to understand customer needs, dig into product details, and elevate our messaging to deliver solution-oriented, breakthrough initiatives. You will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives. 

Key Responsibilities:

• Develop and execute go-to-market strategies for Cloudflare's Zero Trust SASE platform.
• Create compelling messaging and positioning that differentiates Cloudflare's data protection and compliance capabilities in the market.
• Develop content for marketing campaigns, including presentations, product briefs, solution/use case briefs, whitepapers, and case studies.
• Collaborate with the demand generation team to create and execute campaigns that drive leads and pipeline.
• Drive sales enablement through product training, sales tools, and competitive intelligence.
• Conduct market research and gather insights to inform product positioning, messaging, and roadmap decisions.
• Analyze market trends, customer feedback, and competitive landscape to identify areas for product differentiation and growth.
• Work with product management and sales teams to define and prioritize product features and roadmap.

Qualifications:

• Bachelor's degree in marketing, business, or related field; MBA preferred.
• 4+ years of experience in product marketing, preferably at companies that sold or managed CASB, DLP, or other data security offerings to enterprise-sized organizations.
• Thorough understanding of cloud-based data protection and compliance frameworks, including key trends, technologies, and competitive landscape.
• Proven ability to develop and execute go-to-market strategies for cloud-based products with a strong security focus.
• Strong written and verbal communication skills, with the ability to develop compelling messaging and content that resonates with customers.
• Analytical mindset with experience in market research, data analysis, and customer segmentation.
• Strong project management skills with the ability to manage multiple projects and priorities simultaneously.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and engineering.

If you are a self-starter who thrives in a fast-paced, innovativ