Brand Marketing Manager - RAMPxchange

Overview

RAMPxchange is a proud company within the Knowledge Services family of businesses. Composed of cybersecurity specialists, procurement consultants, software developers, and more, we are committed to integrity and serving our customers. And we’re always looking to bolster our team with those who share our vision. 

 

As the Brand Marketing Manager for RAMPxchange , you will be at the forefront of driving strategic marketing initiatives, managing strategic partnerships, and enhancing brand management for RAMPxchange. You will be responsible for fostering strong relationships with current and potential members to ensure their needs are met and promoting the value of RAMPxchange's platform.

 

From digital marketing to event coordination and planning, you'll play an important role in aligning marketing strategies with business objectives, using data-driven insights to optimize campaigns and build strong connections with the RAMPxchange community. You will work closely with the Marketing Manager to develop comprehensive marketing plans that encompass various channels and tactics to maximize brand exposure and engagement.

 

To learn more about RAMPxchange visit the website!

Responsibilities

• Develop and execute comprehensive marketing plans for RAMPxchange, incorporating a mix of digital, email, event, social, and multimedia strategies to maximize brand visibility and engagement.
• Conduct in-depth market research and audience analysis to identify consumer insights, market trends, and competitor positioning, using the data to inform marketing strategies.
• Collaborate cross-functionally to create integrated marketing campaigns that deliver consistent brand messaging and personalized experiences for distinct buyer personas.
• Develop and oversee the video strategy, from initial planning to execution, ensuring engaging and successful content.
• Lead the planning and coordination of in-person events, such as conferences and seminars, for RAMPxchange.
• Establish and monitor key performance indicators (KPIs) for marketing campaigns, using the marketing communications dashboard to measure performance and make data-driven decisions for campaign optimization.
• Cultivate strong relationships with existing and prospective members that align with brand values and resonate with the target audience, leveraging COIs, industry leaders, and like-minded organizations.
• Build and maintain strategic partnerships with industry leaders, influencers, and key stakeholders to enhance lead generation and create opportunities for collaborative marketing initiatives that drive high-quality traffic and engagement.
• Develop and implement a comprehensive PR and media relations strategy for RAMPxchange to enhance brand visibility and reputation within the cybersecurity industry and government sectors.
• Create and maintain strong relationships with media outlets, journalists, influencers, and industry stakeholders to secure positive media coverage and thought leadership opportunities.
• Monitor industry trends, market dynamics, and emerging opportunities, ensuring our brands remain relevant and competitive in the market.

Qualifications

• 3-5 years of experience in Brand Manager, Product Marketing, or similar marketing role, with a track record of successfully executing integrated marketing campaigns.
• Bachelor’s degree in marketing, Business, or a related field; advanced degree preferred.
• Strong analytical skills, capable of translating data into actionable insights and performance improvements.
• Exceptional communication and collaboration skills, adept at working with cross-functional teams and stakeholders.
• Creative thinker with a keen eye for detail and a passion for brand building.
• Up-to-date knowledge of market trends, digital marketing tools, and best practices.

 

Physical Requirements / ADA:

• Occasional – Routine deadlines; usually sufficient lead time; variance in work volume seasonal and predictable; priorities can be anticipated; some interruptions are present; travel or other inconveniences have advance notice; involves occasional exposure to demands and pressures from persons other than immediate supervisor.
• Job frequently requires sitting, handling objects with hands.
• Job occasionally requires standing, walking, reaching, talking, hearing, and lifting up to 25 pounds.

 

Knowledge Services strives to offer an environment that provides our employees with the right balance between work and family.  

 

Perks and Benefits include:

• Brand new HQ office full of amenities (gym, rec room, coffee bars, bike room)
• Personal, modern work stations with standing des