Account Based Marketing Manager

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

PayPal is establishing an Account-Based Marketing (ABM) team to deliver customer-centric marketing campaigns that align seamlessly with sales efforts. As we build out our ABM program, we are seeking an Account-Based Marketing Manager to develop and execute strategic campaigns that drive pipeline and align with sales within our target retail accounts.

Job Description:

As an ABM Manager, you will be responsible for crafting and delivering high-impact ABM campaigns that engage key decision-makers, generate pipeline, and accelerate deals within your assigned accounts. Your campaigns will be tailored to specific account needs, addressing business objectives and pain points while aligning closely with sales strategies. You thrive in a fast-paced, dynamic environment and are customer-focused, data-driven, and collaborative.

Key Responsibilities:

• Design and execute highly relevant 1:1 and 1:few campaigns that align with sales objectives to drive pipeline within target accounts.
• Become the expert on your target account list to ensure campaigns are targeted, relevant, and resonate with key decision-makers.
• Leverage intent data to craft messaging and content, ensuring the right message reaches the right channels at the right time.
• Implement multi-channel campaigns across digital, paid social, email, direct mail, events, and other relevant channels.
• Regularly collaborate with sales to ensure ABM tactics are aligned and followed-up on effectively.
• Work closely with cross-functional marketing teams, agencies, and analytics to create ABM programs that drive adoption of PayPal solutions.
• Track, measure, and report on funnel activity, KPIs, and pipeline metrics.

Qualifications:

• 3+ years managing integrated ABM campaigns targeting key decision-makers, utilizing tactics such as live events, webinars, digital advertising, and email.
• Familiarity with the technology sales cycle and the ability to apply marketing communication strategies throughout the buyer’s journey.
• Excellent project management skills.
• Experience working closely with sales teams and leveraging strategic partnerships.
• Self-starter who excels in a fast-paced, dynamic environment, managing multiple projects simultaneously.
• Strong team player with the ability to build relationships with key stakeholders in both marketing and sales.
• Proficiency in using marketing tools such as Pardot, Salesforce, Tableau, and ABM tech stack.
• Experience managing a marketing budget and ensuring projects are completed on