Field Marketing Manager

ABOUT RETOOL:

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows. 

At Retool, we’re on a mission to bring good software to everyone. We’re building  a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that’s a mission worth striving for. 

Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know! 

WHY WE'RE LOOKING FOR YOU:

Retool is the fast way to build internal tools. Thousands of companies—like Brex, DoorDash, and Pinterest—use Retool to build custom apps that help them manage drivers, approve loans, and run any process that gets business done. We’ve grown exponentially each year since being founded, but need help reaching millions more developers. That’s where you come in.

As the Field Marketing Manager at Retool, you’ll plan and execute experiential events aligning with our overall marketing strategy to accelerate our growth by building net new pipeline and assisting the acceleration of deals in pipeline. We’re a fast-paced startup with plenty of room to experiment and create immediate impact from your work. You’ll get to wear different hats and work across many teams at Retool.

WHAT YOU'LL DO

You’ll plan, execute and manage field marketing activities including but not limited to events and direct mailers. You’ll get a chance to work closely with our GTM team to ensure that we engage with the right audience, generate net new leads and help accelerate deals that are already in the pipeline. You’ll also coordinate with various internal teams such as Product Marketing and Operations to ensure that every project you drive has consistent messaging and aligns with our internal processes of tracking and analytics. Your north-star KPI will encompass both quality and quantity measured as contribution to the pipeline both from a new logo and expansion motion.

No two days will be the same. As part of a rapidly scaling team you will have the opportunity to assist in various other areas of demand generation and growth.

WHO YOU'LL WORK WITH

You’ll be working with almost every Retool, but will most often be partnering with marketers, designers, finance, and go-to-market teams to execute on marketing campaigns at scale. And, it might be helpful to note: we’ve returned to the office 3 days a week in the Mission district of San Francisco! 

IN THIS ROLE, YOU'LL:

• Manage experiential events from conception to execution
• Drive the execution on events for developer awareness: figure out the right conferences we should have a presence at or sponsor to brings hundreds of thousands of developers into Retool’s orbit
• Partner closely with GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines
• Extend the Retool brand presence in tasteful ways for different formats like executive dinners, several types of webinars, community meetups, product launch events, and—eventually—user conferences
• Create highly visible experiential projects that rely on multiple vendors and internal stakeholders
• Work with our data and revenue operations teams to track the effectiveness of our events, and use data to inform decisions.

THE SKILLSET YOU'll BRING:

• 5+ years of field marketing experience with a B2B or developer tools startup
• 3+ years experience planning and executing hosted and sponsored events
• 2+ years experience managing direct mailer campaigns
• Experience planning and managing user forums, user conferences and customer advisory boards is a plus
• Excellent project management skills, with an uncanny ability to keeping multiple work streams and cross-functional partners and vendors in sync around timelines 
• The ability to span events built for awaren