Manager, Media Research and Marketing Analytics

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

Job Purpose:
The Manager role serves as a primary contact for the NBCU Cable Entertainment Marketing department providing audience insights and collaborating on multi-platform program analysis. This California or NYC based role will contribute to marketing attribution projects and create sizing/demo profiling of key campaign targets. This role is part of the larger Cross-Platform Insights & Analytics group, which provides program performance tracking, forecasting, business and brand strategy, portfolio optimization, and all forms of research-based guidance to functional areas across the NBC six Cable Entertainment brands (Bravo, E!, Oxygen, SYFY, USA and Universal Kids).

Essential Responsibilities:

• Conceive and execute analytics strategy for marketing performance measurement, managing partnership with various marketing attribution vendors and leveraging third-party and first-party datasets to determine optimal multi-platform media strategy for NBCU Cable Entertainment Networks
• Work with brand strategy and media teams to identify and quantify audience targets for priority series campaigns, surface insights and collaborate on data-informed audience strategies
• Support the processing and reporting of on-air, cross-channel, paid and digital promotion data
• Partner with Information Technology, Measurement Strategy and Decision Sciences teams to develop advanced cross-portfolio data solutions
• Support broader Cross Platform Insights & Analytics team in analysis of multi-platform program performance and landscape trends (including TV screen usage, device adoption and growth, new and emerging services and technologies)
• Help contribute to a diverse, equitable, and inclusive work culture at NBCU

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. 

Salary Range:  $85,000 - $110,000 (Bonus Eligible) 

Qualifications

Qualifications:
• Bachelor's degree with 4+ years of experience focusing on analytics for an entertainment, technology or marketing performance company
• Well-versed working with Nielsen measurement and systems
• Experience working with external vendors and managing project timelines, particularly involving marketing attribution and/or tune-in measurement
• Excellent analytical, organizational, and problem-solving skills
• Ability to effectively communicate with all staff levels, providing research and data insights both verbally and in writing
• Experience with data visualization tools (specifically Tableau) and a passion for storytelling using data
• Familiarity with fundamental media principles
• Proficiency with Microsoft Excel (including VBA/macros) and PowerPoint

Eligibility Requirements:
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
Desired Characteristics
•Exposure to additional syndicated research products (e.g., iSpot, comScore, Adobe Analytics) and ACR/marketing attribution partners (e.g., VideoAmp, Marketcast, Samba, etc.)
• Natural curiosity about data and strategy
• Superior mathematical ability
• Quick learner who loves to pick up new tools/software for reporting and analysis
• Experience extracting data and insights from database environments u