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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.





Job Description

The Clinical Marketing Manager- Laboratory Services role is responsible for executing clinical marketing strategies that elevate the clinical value, differentiation, and adoption of preanalytical solutions. This individual contributor role bridges preanalytical expertise with commercial objectives—translating clinical insights into impactful marketing initiatives, evidence-based messaging, customer education, and field enablement—while partnering with professional societies and key opinion leaders (KOLs) to expand market impact and strengthen BD’s thought leadership in Specimen Management.

Key Responsibilities

Clinical Marketing Execution & Cross-Functional Partnership

• Execute clinical marketing strategies that amplify the clinical value and differentiation of the Specimen Management portfolio.

• Partner with cross-functional stakeholders to support go-to-market planning, campaign development, customer-facing content, and field readiness initiatives.

• Collaborate cross-functionally with marketing, sales, medical affairs, clinical, and commercial teams to develop and execute aligned clinical marketing strategies and messaging.

• Lead key clinical marketing initiatives from concept through execution, partnering across functions to deliver programs, tools, and campaigns that support commercial success.

• Serve as a strong cross-functional partner and influencer, building alignment, managing multiple priorities, and contributing to a collaborative, innovative, and high-performing team environment.

Clinical Advocacy & Engagement

• Build and nurture relationships with laboratorians, physicians, nurses, infection preventionist and advocacy groups to enhance brand presence, clinical credibility, and customer relevance.

• Support the development and execution of peer-to-peer engagement programs, educational initiatives, and omnichannel efforts that drive customer engagement and demand.

• Serve as a preanalytical clinical subject matter expert, supporting the creation of marketing collateral, clinical claims support, customer education, sales enablement tools, and thought leadership programs.

• Analyze market trends, clinical literature, customer insights, and competitive intelligence to inform strategic decisions and optimize marketing initiatives.

BD Excellence

• Ensure compliance with regulatory, legal, and accreditation requirements in all clinical marketing activities and content development.

• Manage projects, agency or program resources, and timelines effectively to support strategic priorities and business objectives.

• Continuously identify opportunities for process improvement, innovation, and stronger translation of clinical evidence into compelling customer-facing value propositions.

Qualifications

• Bachelor’s degree in Life Sciences required, Lab Professional credentials strongly preferred; advanced degree preferred.

• 5+ years of progressive experience in clinical marketing, product marketing, clinical or preanalytical education, or related commercial clinical roles.

• Customer centric mindset with the ability to build trust and rapport with laboratory and clinical stakeholders and key opinion leaders.

• Strong understanding of specimen collection, preanalytical quality, infection prevention, and preanalytical and specimen management workflows preferred.

• Strong communication, presentation, collaboration, and interpersonal skills, with the ability to influence without direct authority.

• Proven ability to manage complex projects, synthesize clinical and business needs, and drive cross-functional collaboration in a matrixed organization.

• Demonstrated customer centricity and strong knowledge of clinical and lab trends, customer workflows, and evidence-based problem solving; experience engaging clinicians and key opinion leaders preferred.

• Proximity to Franklin Lakes, NJ office is highly preferred to support team connection and collaboration onsite.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective probl