Sr. Director, Customer Marketing (Retail, Public, Systems)

Are you energized by a highly visible and strategically important role that allows you to drive and shape US marketing strategy development and execution, people leadership and commercial goal attainment? If so, the Sr. Director, Customer Marketing (Retail, Public, Systems) could be an exciting opportunity to explore.

This role will be the US Customer Marketing lead for Vaccines, reporting to the Vice President of Marketing for US Vaccines. This person will play a critical role in strategy development and execution of customer-centric solutions with a focus on IDN (Integrated Delivery Networks)/Systems, Retail Marketing and Public Marketing, including CDC (Centers for Disease Control & Prevention) commercial engagement.

In this role you will be accountable to drive US strategy and execution, to lead a team of US marketers plus a team of cross-functional stakeholders, and to maximize ambition.  The successful candidate will have a proven record of US marketing strategy development and execution, people leadership and commercial goal attainment. This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader and highly experienced marketer who can lead the way.

Key Responsibilities:

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

• Partnering with US Brand and Customer Facing commercial teams

• Overseeing creation and implementation of the strategic and operating plans

• Setting direction and ensuring strategic alignment across functional stakeholder groups

• Defining metrics & assessing performance

• Achieving annual VBU sales targets

• Leading/developing a high performing team of marketing directors / managers / associates

• Maintaining detailed understanding of customer segments and competitive marketplace

• Defining customer insights, journeys, and segmentation; GSK positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix for Customer segments 

• Fostering an environment of innovation, inclusion, challenge, trust and development

Essential attributes for the role include ability to:

• Demonstrate an understanding of channels, pricing, and market access strategies

• Develop strategy, particularly in complex and novel environments

• Drive market and brand opportunity analysis and develops actionable brand insights

• Recognize trade-offs and makes adjustments as needed; prioritizes short / long-term needs

• Define, track, analyze key performance measures and make data-driven decisions

• Prioritize, pivot, and manage multiple projects simultaneously

• Influence at all levels & build strong relationships in a matrix environment

• Demonstrate sense of ownership for the shared success of the team and asset

• Drive culture of trust, respect, transparency, and accountability

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree

• 8+ years commercial management experience, inclusive of a minimum of 4 years’ experience in marketing

• 3+ years’ experience in direct people management including second line leader experience of groups in sales, marketing, or operations

• Experience in US healthcare brand and/or customer marketing

• Experience developing & executing brand marketing plans

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• 6+ years marketing experience

• Vaccines experience strongly preferred

• Broad commercial experience, including:
  • Brand lifecycle management
  • Senior leader engagement
  • Matrix team leadership
  • Category / disease and product strategy development
  • Tactical plan development/execution, including integrated channel mix
  • Customer insight, Messaging, campaign, creative development
  • Agency management
  • Budget management; P&L ownership

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease toge