Manger, Digital Content & Brand Activation (Store Brands)

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary
 

The Manager, Digital Content & Brand Activation (Store Brands) supports growth across CVS Store Brands by executing against defined strategies and priorities across two distinct but complementary areas: digital business performance and optimization, and broader marketing activation programs. The primary focus of the role is executing digital performance, operations, and optimization workstreams—including managing content workflows across PIM/DAM/CMS platforms, ensuring content accuracy and compliance, monitoring KPIs, preparing performance reporting, and supporting test-and-learn initiatives to drive continuous improvement. The role also supports growth marketing and channel activation, partnering with Brand and Marketing teams to execute sampling, advocacy, education-led programs, and other brand activation efforts across digital and non-digital touchpoints. Across both workstreams, the role surfaces insights, recommendations, and opportunities to inform decisions made by the Senior Manager and broader leadership.

Responsibilities:

Digital Performance, Operations & Optimization

• Own end-to-end execution and optimization of Store Brands digital content across eCommerce and marketplace platforms, including updates, audits, accuracy checks, and issue resolution.
• Ensure digital content meets quality, accuracy, compliance, and readiness standards to support product launches, promotions, and ongoing performance.
• Execute digital initiatives across search, enhanced content, merchandising, and promotions in alignment with defined strategy and priorities.
• Partner cross-functionally with Digital, Merchandising, Marketing, and Technology teams to support content readiness, merchandising execution, and promotional setup.
• Manage and execute digital content workflows across systems (e.g., Syndigo, STIBO, AEM, Palantir, IMDASH), ensuring timely, accurate, and consistent delivery.
• Monitor key performance indicators, including content accuracy, exception reporting, workflow adherence, search visibility, and digital sales performance; identify issues and escalate opportunities for improvement.
• Analyze performance trends to identify risks and opportunities, translating insights into clear, actionable optimization recommendations.
• Prepare recurring performance reporting and dashboard inputs to support ongoing visibility and decision-making.
• Support and execute test-and-learn initiatives, including pilot execution, coordination of test/control groups, results tracking, and post-test readouts.
• Drive continuous improvement through workflow optimization, automation, and standardization to enhance efficiency and scalability.
• Maintain operational documentation, playbooks, and execution standards to enable consistent, repeatable, and scalable digital performance.

Growth Marketing & Channel Activation

• Support execution of priority growth marketing initiatives, including advocacy, education-led programs, sampling, and brand activation efforts, in alignment with Store Brands objectives.
• Partner cross-functionally with Brand and Marketing teams to ensure initiatives are activated effectively across intended channels, including both digital and non-digital touchpoints.
• Coordinate key execution elements, including assets, messaging, and timing, to ensure consistency, accuracy, and readiness across initiatives.
• Track participation, engagement, and key performance indicators; compile results and summarize insights and learnings.
• Apply learnings to inform future activation efforts and support continuous improvement across marketing initiatives.

Required Qualifications

• Bachelor’s degree or equivalent professional experience in Marketing, Digital Marketing, Communications, or a related field.
• Hands‑on experience managing content workflows within PIM/DAM/CMS platforms such as Syndigo, STIBO, AEM, or similar systems.
• Demonstrated ability to manage multiple workstreams simultaneously while maintaining strong accuracy, organization, and attention to detail.
• Analytical capability with experience supporting performance reporting, dashboards, and structured business reviews, including working with large data sets.
• Ability to s