Senior Manager, Demand Generation & Digital Growth - Fully Remote in the US

Job DetailsPosition Type: Full TimeSalary Range: $100,000.00 - $120,000.00 SalaryTravel Percentage: NoneJob Category: MarketingJob Summary

The Demand Generation & Digital Growth Manager is responsible for developing and executing integrated marketing strategies that increase brand awareness, generate qualified demand, and accelerate pipeline growth. This role oversees multi-channel demand generation programs across content marketing, digital marketing, email marketing, paid media, webinars, events, website optimization, and outbound prospecting. 

The position owns the company's digital demand engine, including website performance, search visibility, conversion optimization, and marketing technology. Responsibilities include developing strategies that improve organic growth through Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), while optimizing the website and digital experience to maximize lead generation. 

This role also manages the Sales Development Representative (SDR) function, ensuring inbound and outbound programs are aligned to create a predictable pipeline.  

Success in this role is measured by qualified pipeline generation, website and digital channel performance, SDR productivity, marketing-sourced revenue, and measurable contribution to company growth. Working closely with Sales, Product, Business Development, and Executive Leadership, the Demand Generation & Digital Growth Manager uses data, technology, and continuous optimization to drive measurable business growth. 

 

Essential Duties and Responsibilities 

Demand Generation 



Develop and execute integrated multi-channel marketing campaigns that generate qualified leads and pipeline. 





Build demand generation strategies that align with company growth objectives and revenue goals. 





Partner with Sales, Business Development, Product, and Marketing teams to develop and execute lead generation initiatives. 





Manage lead lifecycle programs including lead scoring, routing, nurturing, and marketing automation. 





Develop targeted campaigns for key industries, buyer personas, and market segments. 





Manage webinars, digital campaigns, content syndication, paid media, email marketing, and event marketing programs. 





Track campaign performance and optimize programs based on conversion rates, pipeline contribution, and ROI. 





Manage campaign budgets and recommend investments that maximize marketing performance. 



SDR Leadership 



Manage the day-to-day performance, coaching, and development of the Sales Development Representative (SDR) team.  





Establish outbound prospecting strategies and campaign priorities aligned with marketing programs and company growth objectives.  





Monitor SDR activity, productivity, pipeline contribution, and key performance indicators including calls, emails, meetings, opportunities, and conversion rates.  





Conduct regular coaching sessions, pipeline reviews, and performance evaluations to improve individual and team effectiveness.  





Partner with Sales leadership to ensure effective lead handoff, follow-up, and service level agreement (SLA) adherence.  





Optimize outbound processes, messaging, sequencing, and technology to improve prospect engagement and meeting conversion rates.  





Collaborate with marketing to develop account-based outreach campaigns, nurture strategies, and targeted prospecting initiatives.  





Analyze SDR performance data and recommend process improvements that increase pipeline generation and operational efficiency. 



Website & Digital Growth 



Own the corporate website as the organization's primary lead generation platform. 





Develop and execute strategies that improve organic search visibility through SEO, GEO, and AEO. 





Partner with content, design, and development resources to continuously improve website performance and user experience. 





Lead conversion rate optimization (CRO) initiatives through landing page optimization, A/B testing, and user behavior analysis. 





Optimize website architecture, navigation, calls-to-action, forms, and lead capture experiences to improve conversion rates. 





Monitor website traffic, search rankings, AI search visibility, engagement metrics, and lead generation performance. 





Collaborate with content creators to develop search-optimized content aligned with buyer intent and AI-powered search experiences. 





Identify, evaluate, and implement emerging digital marketing technologies and AI tools that improve website performance and marketing effectiveness. 



Marketing Operations & Analytics 



Manage marketing automation platforms, CRM integrations, and lead