Marketing Summer 2025 Intern

First Quality was founded in 1989 and has grown to be a global privately held company with over 4,000 employees. Its corporate offices are located in Great Neck, New York, with manufacturing facilities and offices in Pennsylvania, South Carolina, Georgia, and Canada. First Quality is a diversified family of companies manufacturing consumer products ranging from Absorbent Hygiene (adult incontinence, feminine care, and baby care), Tissue (bath and towel), and Industrial (print and packaging materials), serving institutional and retail markets throughout the world. First Quality focuses on private label and branded product lines.

First Quality is seeking a motivated and detail-oriented Marketing Summer 2025 Intern to support market analysis, product launches, and content development initiatives across our Absorbent Hygiene categories. This role offers a unique opportunity to gain hands-on experience in competitive analysis, contribute to product launches and digital content creation and play a key role in monitoring consumer sentiment and competitor activity. As a Marketing Intern, you will collaborate cross-functionally, develop actionable insights, and present your findings to the marketing team—making a tangible impact on First Quality’s brand and product strategies.

Responsibilities Include:

• Develop knowledge of Absorbent Hygiene categories (e.g., diapers, incontinence products) and catalog competitor product claims, pricing, pack sizes, and promotions through SKU-level retail audits.

• Monitor consumer feedback and identify key trends using the Yogi platform and social listening tools; prepare weekly dashboards and summary reports on consumer sentiment and competitor activity.

• Assist in launching new and upgraded private brand products at key retailers, including developing digital content, marketing materials, and compiling product kits and assets for sales and marketing teams; organize and support internal launch meetings.

• Draft content suggestions, FAQs, and value messages based on real-time consumer feedback; help create visuals such as comparison charts and highlight reels; support enhancements to brand and retailer product detail pages; participate in brainstorming for digital and social content.

• Create and maintain spreadsheets to track competitive data; prepare summary decks and present findings and recommendations to the marketing team.

Learning Outcomes:

By the end of this internship, the Marketing Intern will:

• Gain a comprehensive understanding of the Absorbent Hygiene market, including product categories, consumer needs and competitive landscape.

• Develop skills in market research, competitive analysis and consumer insights.

• Learn to use industry tools such as Yogi, retail audit templates and project trackers.

• Build experience in digital content development, marketing communications and product positioning.

• Enhance presentation, reporting and data visualization skills.

• Gain exposure to cross-functional teamwork and internal product launch processes.

• Develop the ability to translate consumer feedback into actionable marketing recommendations.

The ideal candidate should possess the following education/experience:

• Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Communications or a related field.

• Prior internship or coursework in marketing, market research or consumer products is preferred but not required.

• Familiarity with Microsoft Office Suite (Excel, PowerPoint, Word) required.

• Experience with digital marketing tools, social listening platforms or data analysis is a plus.

• Strong analytical and organizational skills.

• Excellent written and verbal communication abilities.

• Attention to detail and ability to manage multiple tasks.

• Interest in consumer products and brand marketing.

First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations.  As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.

First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.