General Manager

Location: Tacoma Metro, WA 

Job Type: Full-Time 

Reports To: Directors 

Salary:  $132,000 - $240,000 annually 

Lead. Motivate. Transform.

Larson Automotive Group is seeking a dynamic and driven General Manager to lead our dealership with a sharp focus on performance, culture, and customer satisfaction. If you're a proven leader with retail automotive sales experience, a passion for people development, and a mindset for results, this is your opportunity to make a real impact.

We’re looking for someone who isn’t just maintaining operations—but inspiring a high-performing culture, turning around underperforming areas, and leading from the front.

What You’ll Do

• Inspire & Lead: Build, train, and mentor a high-energy sales team while cultivating a culture of accountability, integrity, and excellence.
• Drive Performance: Set aggressive but achievable goals for new and used vehicle sales, consistently pushing for growth and measurable results.
• Operational Oversight: Manage day-to-day dealership operations with a focus on inventory control, lot presentation, customer experience, and profitability.
• Strategic Sales Planning: Implement winning strategies that align with dealership objectives, market trends, and customer needs.
• Marketing Alignment: Collaborate with the marketing team to ensure campaigns and messaging drive traffic and conversion.
• Close Deals & Coach Closers: Lead from the floor—structure deals, negotiate with confidence, and elevate your team's closing capabilities.
• Data-Driven Decisions: Monitor performance metrics and sales reports to identify trends, uncover opportunities, and course-correct where needed.
• Lead by Example: Promote compliance, professionalism, and ethical conduct at all levels of the dealership.

What We’re Looking For

• Proven leadership experience in retail automotive sales—General Sales Manager or General Manager experience preferred
• Strong track record of driving sales performance and building successful teams
• Hands-on approach with a passion for culture transformation and operational excellence
• Strategic thinker with excellent communication and coaching skills
• Motivated by results and capable of holding teams accountable in a constructive, inspiring way

What We Offer

• Competitive Salary + Performance Incentives: Your results drive your earnings
• Growth Potential: Be a key part of a growing automotive group with room to advance
• Autonomy & Impact: Influence culture, performance, and success from day one
• Supportive Executive Team: Work with leadership that values your vision and gives you room to lead
• Fast-Paced, High-Reward Environment: Bring your energy and thrive in a results-driven culture

If you’re ready to lead with purpose, drive meaningful results, and make your mark on a dealership with momentum—apply today and grow with Larson Automotive Group.

Larson Automotive Benefits:

Medical Coverage: Full-time employees are eligible for group medical insurance beginning the first of the month following 60 consecutive days of employment, including a $0 cost plan for employees.

Vision & Dental Insurance: Optional vision and dental plans are available to enhance your coverage. 

Company-Paid Life & AD&D Insurance:                  

o $10,000 in life insurance                  

o $40,000 in AD&D insurance for all benefits-eligible employees

Additional Coverage Options:                  

o Supplemental Life and AD&D                  

o Long-Term Disability (LTD)                  

o Accident Insurance                  

o Hospital Indemnity                  

o Pet Insurance

Wellness & Support Programs

Employee Assistance Program (EAP): A confidential, no-cost program offering support for:                  o Mental health and emotional well-being                  

o Substance abuse                  

o Financial and legal challenges                  

o Family and relationship concerns

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