Director, Field Marketing
ProveAbout the role
About Prove
As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.
Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.
Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team!
Title: Director, Field Marketing
Department: Growth Marketing
Reports To: Senior Director, Global Marketing
FLSA Status: Exempt
Location: US Remote
Role Overview
We’re seeking a strategic and commercially minded Director, Field Marketing manager to own and evolve our field marketing strategy across priority regions. This role is accountable for driving pipeline, accelerating revenue, and scaling high-impact field programs, while directly managing and developing our Field Marketing Managers.
This is a senior, hands-on role for someone who can move seamlessly between strategy and execution, act as a trusted partner to Sales and Marketing leadership, and bring rigor to how we measure and optimize field ROI.
Key Responsibilities
Regional Strategy & Revenue Impact
- Own the regional field marketing strategy, aligned to pipeline, revenue, and account-based growth objectives
- Act as the primary marketing stakeholder for Sales leadership, with clear accountability for field-sourced and field-influenced pipeline
- Translate GTM priorities into scalable, high-impact field programs that support demand creation, deal acceleration, and customer expansion
Field & Event Leadership
- Oversee the end-to-end strategy and execution of flagship events, tradeshows, executive roundtables, customer events, and virtual field programs
- Balance large-scale programs with high-touch ABM motions (1:1, 1:few) focused on priority accounts
- Continuously test and evolve event formats, channels, and technologies to improve engagement and ROI
People Management & Team Development
- Directly manage and mentor Field Marketing Managers, providing clear direction, coaching, and development support
- Set priorities, operating rhythms, and performance expectations for the field function
- Build repeatable processes, templates, and best practices to support future team growth
Cross-Functional Partnership
- Partner closely with Sales, Product Marketing, Partner Marketing, and Demand Gen to ensure consistent messaging and integrated execution
- Collaborate with SDR and Sales teams to enable effective pre- and post-event follow-up
- Influence senior stakeholders with clear insights, recommendations, and business cases
Budget, Measurement & Optimization
- Own the regional field marketing budget, ensuring disciplined investment in high-ROI initiatives
- Define success metrics and analyze pipeline, revenue impact, and conversion performance across the funnel
- Use data and insights to continuously optimize programs and inform future strategy
Experience & Skills
- 7–10+ years of B2B field marketing or demand generation experience within a high-growth SaaS or technology environment
- Proven success owning regional field marketing strategy and driving measurable pipeline and revenue impact
- Experience leading complex event portfolios including tradeshows, executive events, and ABM-driven field programs
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