We anticipate the application window for this opening will close on - 21 Jan 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.

Careers That Change Lives 

Plan, implement, execute, and evaluate integrated marketing communications campaigns and product launches for Cardiac Ablation Solutions professionals and patients around the world.  Use your strategic skills to develop and execute campaigns that include all elements of the integrated marketing communications mix - i.e., messaging and positioning, creative concepting, digital media content delivered via websites, social media channels, video, animations, mobile apps and email, print and electronic promotions, journal and on-line advertising, conventions related tactics, patient education materials, and more. 

 

Responsibilities 

 

• Integrated marketing and communication planning through execution for portfolio responsibilities 

• For assigned product areas, serve as MarCom point in the development, creative direction, and on-time, on-brand execution of the following: 

• Marketing Communications strategies and tactics in support of new products launches and continuation campaigns 

• Conference and event strategy planning, promotion and associated deliverables; videos, social media, graphics and digital presence 

• Lead digital strategy, execution and launch (web redesign and updates, Organic and Paid Social campaigns, and Paid Search), including patient education/stories and external marketing communications promoting brand and product 

• Copywriting and editing of product-related content in accordance with current, approved product claims and style guidelines 

• Compliance with document control and change management processes 

• Compliance with corporate brand guidelines 

• Understanding of and compliance with legal and regulatory guidelines 

• Management and maintenance of creative assets and source files 

• Marketing communication budget level initiatives 

• Liaison with Corporate Brand marketing 

• Collaborate with Product Managers for content for product marketing collaterals and each of the congresses sponsored events for example: Videos, Posters, Spec Sheets, Videos, Brochures, One Pagers, Presentations, Case Studies, Patient Stories, Direct Mail, Email Blasts 

• Lead Clinical Trial & Evidence dissemination external communication campaign strategy and execution on assigned product areas 

• Partner with key stakeholders—as well as cross-functional teams and agency partners--to develop and execute integrated/multi-channel marketing communications plans that support growth