Senior Digital Marketing Manager

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.

 

Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

 

 

 

Strategic Leadership:

• Develop and implement a comprehensive performance marketing strategy to drive customer acquisition.

• Oversee multi-channel campaigns, including PPC, affiliate marketing, awareness campaigns, ABM, connected TV, social media, and paid ads, ensuring alignment with Filevine’s business objectives.

• Set performance goals and KPIs for campaigns, ensuring continuous optimization to maximize ROI.

Campaign Management:

• Manage all paid advertising efforts, including Google Ads, social media platforms, display networks, and programmatic channels.

• Lead awareness campaigns to enhance brand visibility and consideration among target audiences.

• Develop and execute ABM strategies to target high-value accounts and create opportunities.

• Manage connected TV campaigns to reach new audiences and increase brand awareness.

• Build and maintain affiliate advertising partnerships, optimizing performance and driving mutual success.

Analytics and Optimization:

• Monitor and analyze campaign performance metrics to identify opportunities for improvement.

• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to enhance effectiveness.

• Collaborate with the analytics team to ensure accurate tracking, reporting, and attribution for all campaigns.

Collaboration and Cross-Functional Alignment:

• Partner with content, creative, and product marketing teams to develop compelling assets for campaigns.

• Collaborate with sales teams to align on ABM strategies and ensure lead quality.

• Work with the finance team to manage budgets and forecast ROI for performance marketing efforts.

• 5+ years in a digital marketing role focused on pipeline generation.

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.

• Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.

• Budget experience of $1 million or more a month. 

• Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.

• Strong leadership skills with experience managing, mentoring, and growing teams.

• Excellent analytical skills and a data-driven mindset to optimize marketing performance.

• Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.

• Experience in vertical SaaS or legal tech industries is a plus.

 

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