Samsung Health - Senior Manager, Marketing PR

Position Summary

1. Develop systematic advertisement strategy to build positive PR in alignment to the IMC(Integrated Marketing Communication) strategy.
2. Increase the company's product and brand awareness via media exposure and manage their reputation.

Role and Responsibilities

Making the future is everyday life at Samsung. We’re seeking innovators calling the world not just to change the world but to build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better, and our people thrive with a driven mindset – better builds on better. We believe an inclusive culture and a diverse workforce drive innovation and growth. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. At Samsung Electronics America, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of the unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do at the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and live comfortably in the uncomfortable zone.

At Samsung Health, we aim to build a healthier future for everyone. By advancing technologies that people use to live, work, and play, we are pushing the boundaries of traditional wellness and care. Using industry-leading technologies and leveraging ecosystem partners, Samsung Health is reimagining the consumer-centric healthcare system of tomorrow. As Senior Manager of Marketing PR, you have the one-of-a-kind opportunities to shape the company, products, and thought leadership we’re building for a healthier tomorrow.  This position will play a pivotal role in building our brand and reputation to external and internal audiences and help position our digital health initiatives as market leaders in healthcare journeys, from wellness to clinical care.

Your Role

• Lead external and internal communications strategy for our Digital Health initiatives in relevant markets.

• Develop an exciting narrative for our initiative, products, and partnerships reflecting our vision and strategy.

• Be a corporate lead in working with other regional and group stakeholders to calibrate the relevant message and positioning in the health industry.

• Function as our spokesperson and create thought leadership opportunities for the business.

• Manage day-to-day media relations with national, trade, and regional journalists.

• Actively shape and manage the company's public image by driving measures and initiatives to emphasize our mission across the relevant communities.

• Build our profile amongst critical markets, including venture investors, payors, providers, pharma/bio, and other digital health ecosystem players, positioning Samsung as a leading Digital Health leader.

• Drive the communications agenda by proactively managing and creating content for the brand’s content strategy, including managing agencies for content creation, social media, and influencer initiatives.

• Manage key KPIs and investment budgets to demonstrate brand esteem and media growth. 

• Manage outside vendors, partners, and agencies to drive communication strategy and results where needed.

Skills and Qualifications

Responsibilities

• Bachelors Degree Required, Masters Preferred

• 10+ years’ relevant experience in Healthcare, Digital Health, MedTech, Payor or Provider

• Deep knowledge of healthcare regulations, compliance, and digital tech, especially regarding product launches and global/local initiatives.

• Fluency in other languages and working with global markets is a plus.

• Excellent, straightforward, and concise verbal and written communications

• Good knowledge of health + tech industry media and influencer landscape with own network built

• Ability to clearly articulate our story to both external and internal audiences

• Passion for tech, health, and internet topics, deep expertise in media, blogs, and social media. Ability to start up key media channels in an entrepreneurial environment.

• Strategic mindset with great attention to detail

• Possesses a detailed understanding of media and public affairs across key payor, provider, and healthcare patient/consumer space.

• Enjoy working in a highly matrixed entrepreneurial environment, adapt quickly to changing business landscapes, and love the opportunity to have a lasting impact far beyond your immediate responsibilities.