Social Media & Community Manager

Overview

We’re looking for a Community Engagement Manager within the PepsiCo Creative Studio to lead how our brands actively participate in conversation, culture, and community. This role owns day-to-day engagement and advocacy, ensuring our social presence feels human, responsive, and deeply connected to the audiences we serve.

PepsiCo is a global leader in food and beverages, operating in over 200 countries with a portfolio that includes 22 iconic billion-dollar brands. Our vision is to be the global leader in beverages by Winning with Purpose, embedding sustainability and innovation into everything we do.

You’ll be a central force in shaping culture, strengthening relationships, and ensuring the PepsiCo Creative Studio delivers high-quality, on-time, and on-budget work for PepsiCo’s iconic beverage brands, including Pepsi, Mountain Dew, Gatorade and many others.

Responsibilities

Own and execute the cross-platform community engagement strategy

• Define platform-specific engagement approaches based on audience behavior and brand goals
• Lead proactive and reactive engagement across comments, DMs, mentions, and conversations
• Identify where and how the brand should participate in cultural and conversational moments beyond owned posts
• Build engagement frameworks that drive participation, UGC, and peer advocacy
• Partner with Strategy, Creative, Brand, Influencer, PR, Legal and Customer Care teams to align initiatives and activations.

Community Activation & Advocacy

• Lead fan recognition, surprise-and-delight, gifting, sampling, and product seeding initiatives tied to campaigns and cultural moments
• Partner cross-functionally to execute advocacy and seeding programs
• Build repeatable workflows and guardrails for outreach and activation
• Turn high-value fan interactions into shareable brand moments
• Provide subject-matter expertise on activation tools, partner ecosystems, and enabling technologies

Brand Voice & Governance

• Serve as editorial lead for community interactions across platforms
• Develop and maintain response guidelines and engagement standards
• Ensure consistent, high-quality, brand-safe moderation and outbound engagementInsights & Planning
• Monitor sentiment, trends, and behavioral signals across platforms
• Feed community and cultural insights into campaign and rapid-response ideation
• Use listening and engagement tools to improve responsiveness and insight quality
• Maintain industry expertise in community activation tools, partner ecosystems, and enabling technologies to scale advocacy, seeding, and fan programs

Risk Management & Escalation

• Monitor and triage sensitive interactions and reputation risks
• Execute escalation protocols with Legal, PR, Customer Care, and Brand teams
• Protect brand trust through timely and accurate responses

Measurement & Optimization

• Track KPIs across engagement quality, sentiment, participation, and response performance
• Measure impact of gifting, seeding, and advocacy programs
• Contribute community insights to broader performance reporting
• Drive test-and-learn optimization of engagement approaches

Compensation and Benefits:

• The expected compensation range for this position is between $88,200 - $147,650.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• 5+ years experience in community management, social engagement, or audience strategy
• Demonstrated success managing high-volume brand social engagement and moderation
• Experience executing gifting, seeding, or advocacy programs
• Strong platform fluency across major and emerging social platforms
• Exceptional written communication and brand voice control
• Experience with social listening, engagement, moderation, or community management tools
• Strong judgment in escalation and reputation-sensitive interactions
• Abil