Senior Manager, Packaging Design Adaptation

Job Description Summary:

Senior Manager, Package Design Adaptation is a hybrid role combining strategic design thinking with a strong interest, curiosity and demonstrated skill in tech/AI/automation that will establish a new way of working. A willingness to learn, adapt, and evolve alongside emerging AI technologies is essential.

In this strategic hands-on design role, you will apply a system mindset to solve design challenges that deliver on the brief and fit within the established brand standards. The Senior Manager will serve as a trusted internal partner, translating business and marketing needs into scalable designs for the brand and portfolio.

The primary objective of this role is to bring select packaging design projects in-house. An objective of this role is to help elevate Coca-Cola’s design capabilities through the thoughtful adoption and use of AI-powered design tools.

This role is ideal for a highly detail-oriented graphic designer with deep Adobe Creative Suite expertise, strong production design experience, and a proactive, solutions-oriented mindset. You will work closely with cross-functional partners, attend print tests, select and manage color, and continuously refine workflows as new AI tools are introduced internally.

Experience with 3D design and animation is a strong plus, but the core focus of this role is packaging development and production design.

Key Responsibilities

Packaging & Production Design (Primary Focus – ~75–80%)

• Create, adapt, and maintain flat packaging files for multiple brands, formats, and markets.
• Ensure all files are press-ready, accurate, and aligned with brand standards, dielines, substrates, and print specifications.
• Review color targets and attend press checks and print tests to ensure quality, consistency and accuracy.
• Partner closely with internal requestors (Brand, Creative, Innovation, and Graphics Management) to gather requirements, manage revisions, and deliver final assets on time.
• Manage multiple projects simultaneously while maintaining a high level of detail, organization, and production accuracy.

 

Design Automation & AI Adoption (~15–20%)

• Actively introduce and incorporate new AI-powered design and production tools into your workflow as they become available internally.
• Explore AI solutions that support brand world asset creation beyond packaging, as well as tools for layout adaptation, versioning, quality control, and production efficiency—without compromising brand integrity or accuracy.
• Collaborate with internal partners to evolve scalable, repeatable packaging adaptation workflows.
• Maintain a continuous learning mindset and stay curious about emerging tools that improve speed, efficiency, and creative output.

Collaboration & Stakeholder Engagement

• Build strong working relationships with a large and diverse group of internal stakeholders.
• Communicate clearly, positively, and professionally balancing creative problem-solving with practical execution.
• Bring a can-do attitude, flexibility, and a collaborative spirit to fast-paced, high-volume production environments.

Nice to Have (Approximately 5% of Role)

• Experience with 3D modeling, rendering, or animation to support packaging visualization or concept exploration.
• Familiarity with tools such as Cinema 4D, Blender, or similar platforms.
• Exposure to AI-powered 3D or visualization tools.

Qualifications

• Bachelor’s degree in Graphic Design, or Industrial Design with professional graphic design experience.
• 2–5 years of professional experience in graphic design with a strong emphasis on brand building and packaging production.

• Expert-level proficiency in Adobe Illustrator, Photoshop, and InDesign; strong working knowledge of other programs within the Adobe Creative Suite.
• Demonstrated experience preparing files for print, managing color, and working directly with printers.
• Comfortable working in a fast-paced, high-volume environment with many stakeholders.
• Strong attention to detail, organization, and follow-through.
• Proven willingness to continuously learn, adapt, and evolve as new AI tools and workflows are introduced.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Adobe Creative Clou